\uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc BAT(\ube44\uc5d0\uc774\ud2f0 \uc8fc\uc2dd\ud68c\uc0ac, \ub300\ud45c \ubc15\uc900\uaddc)\ub294 \uc790\uc0ac \ube0c\ub79c\ub4dc \ubbf8\ub514\uc5b4 \u2018BISCIT(\ube44\uc2a4\ud0b7)\u2019\uacfc \uacf5\ub3d9 \uc8fc\uad00\ud55c \uc2e4\ubb34 \uae30\ubc18 \uc138\ubbf8\ub098 \ud504\ub85c\uadf8\ub7a8 \u2018M\/KT(\ub9c8\ucf00\ud305 \ud0a4\ub178\ud0c0\uc785) \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c\u2019\uac00 \uc62c\ud574 \ub9c8\uc9c0\ub9c9 \ud68c\ucc28\ub97c \ub9c8\ubb34\ub9ac\ud558\uba70 \ub204\uc801 \ucc38\uc5ec \uc2e0\uccad\uc790 6\ucc9c \uba85\uc744 \uae30\ub85d\ud588\ub2e4\uace0 9\uc77c \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n
M\/KT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c\ub294 2025\ub144 3\uc6d4\ubd80\ud130 \ub9e4\uc6d4 \ub9c8\uc9c0\ub9c9 \uc8fc\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \uac1c\ucd5c\ub41c \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc790\ub97c \uc704\ud55c \uc628\u00b7\uc624\ud504\ub77c\uc778 \uc138\ubbf8\ub098 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \uc5c5\uacc4 \ud604\uc7a5\uc5d0\uc11c \uc2e4\ubb34\uc790\uac00 \uc2e4\uc81c\ub85c \uc0ac\uc6a9\ud558\ub294 \uc0ac\uace0\ubc29\uc2dd\uacfc \ud504\ub85c\uc138\uc2a4, \uc0ac\ub840\ub97c \uc911\uc2ec\uc73c\ub85c \ub2e4\ub8e8\ub294 \uac83\uc774 \ud2b9\uc9d5\uc774\ub2e4. \ud0a4\ub178\ud0c0\uc785(Kenotype)\uc774\ub780 \uace0\ub300 \uadf8\ub9ac\uc2a4\uc5b4\ub85c \uc0c8\ub85c\uc6c0\uc744 \uc758\ubbf8\ud558\ub294 \u2018Kainos\u2018\uc640 \ud615\uc2dd\uc744 \uc758\ubbf8\ud558\ub294 \u2018TYPOs\u2019\ub97c \uacb0\ud569\ud55c \ub2e8\uc5b4\ub85c, \uae09\ubcc0\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc989\uc2dc \ud65c\uc6a9 \uac00\ub2a5\ud55c \uc2e4\ud589\ud615 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucdc4\ub2e4. <\/p>\n\n\n\n
\uc751\ubaa8\u00b7\ucd94\ucca8 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub418\uc5b4 \uc62c \ud55c \ud574 \uc57d 6\ucc9c \uba85\uc758 \ub9c8\ucf00\ud130\uac00 \ucc38\uc5ec \uc2e0\uccad\uc744 \ud588\uc73c\uba70, \ub9e4\ud68c \uc815\uc6d0 \uc774\uc0c1\uc758 \uc2e0\uccad\uc774 \ubab0\ub9b4 \ub9cc\ud07c \ub192\uc740 \uad00\uc2ec\uc744 \ubc1b\uc558\ub2e4. \uc62c\ud574\ub294 \uc9c0\ub09c 11\uc6d4 \uc9c4\ud589\ub41c \uc138\ubbf8\ub098\ub97c \ub9c8\uc9c0\ub9c9\uc73c\ub85c 2026\ub144 \uc0c8\ub85c\uc6b4 \ud68c\uae30\ub97c \uc900\ube44\ud55c\ub2e4.<\/p>\n\n\n\n
\uc62c\ud574 \uc8fc\uc694 \uc5f0\uc0ac\ub85c\ub294 \u25b2\uc131\ub3d9\ud6c8 CJ ENM e\ucee4\uba38\uc2a4\uc0ac\uc5c5\ubd80\uc7a5 \u25b2\ucd5c\uc885\uc11d \ubc30\ub2ec\uc758\ubbfc\uc871 \ube0c\ub79c\ub529 \uc2e4\uc7a5 \u25b2\uc804\ubbf8\ud76c \uceec\ub9ac \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \uadf8\ub8f9\uc7a5 \u25b2\uc774\uacbd\uc740 \ubc30\uc2a4\ud0a8\ub77c\ube48\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5\uc2e4\uc7a5 \u25b2\ubc31\ubbfc\uc815 KFC KOREA CMO \u25b2\uc774\ud558\uc11d \uc544\uc815\ub2f9 CMO \u25b2\uc774\uacbd\ud604 IKEA Korea \uc774\ucee4\uba38\uc2a4 \ucd1d\uad04 \ub9e4\ub2c8\uc800 \ub4f1 \ucf58\ud150\uce20, \ube0c\ub79c\ub529, \uc774\ucee4\uba38\uc2a4, \ud37c\ud3ec\uba3c\uc2a4, CRM \uc804 \ubd84\uc57c\uc5d0\uc11c \ud65c\uc57d\ud558\uace0 \uc788\ub294 \uc2e4\ubb34 \ub9ac\ub354\ub4e4\uc774 \ucc38\uc5ec\ud588\ub2e4.<\/p>\n\n\n\n
M\/KT \uc778\uc0ac\uc774\ud2b8 \uc704\ud06c\ub294 \ub9e4\ud68c \uac15\uc5f0\uacfc Q&A \ubc0f \ub124\ud2b8\uc6cc\ud0b9 \uc138\uc158\uc744 \uc9c4\ud589, \ud604\uc5c5 \ub9ac\ub354\ub4e4\uc758 \uc758\uc0ac\uacb0\uc815 \uae30\uc900\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uacf5\uc720\ud558\ub294 \ud3ec\ub9f7\uc744 \uc720\uc9c0\ud574 \uc654\ub2e4. \ucc38\uc11d\uc790\ub4e4\uc740 \uc5c5\ubb34\uc640\uc758 \uc5f0\uad00\uc131, \uc2e4\uc81c \uc0ac\ub840\ub97c \ud1b5\ud55c \ud559\uc2b5 \ud6a8\uc728 \uc774\uc810, \uc2e4\ubb34\uc790\uc758 \ubb38\uc81c \ud574\uacb0 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8 \ub4f1\uc744 \uac00\uc7a5 \ud070 \uac15\uc810\uc73c\ub85c \uaf3d\uc558\ub2e4.<\/p>\n\n\n\n
\uc138\uc158 \uc885\ub8cc \ud6c4 \uc774\uc5b4\uc9c0\ub294 \ub124\ud2b8\uc6cc\ud0b9\ub3c4 \ub192\uc740 \ub9cc\uc871\ub3c4\ub97c \uae30\ub85d\ud588\ub2e4. \ucc38\uc11d\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud305 \ucee4\ub9ac\uc5b4\ub97c \uacf5\uc720\ud558\uace0 \ud611\uc5c5 \uae30\ud68c\ub97c \ucc3e\ub294 \ub4f1 \ud504\ub85c\uadf8\ub7a8\uc774 \ub2e8\uc21c \uc9c0\uc2dd \uc804\ub2ec\uc744 \ub118\uc5b4 \ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud06c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uae30\ub2a5\ud558\uace0 \uc788\ub2e4\uace0 \ud3c9\uac00\ud588\ub2e4. <\/p>\n\n\n\n
BAT\ub294 \uc774\ubc88 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc790\uc0ac\uac00 \uc6b4\uc601\ud558\ub294 \ubbf8\ub514\uc5b4, \uc138\ubbf8\ub098, \ucee4\ubba4\ub2c8\ud2f0\uac00 \ud558\ub098\uc758 \uc0dd\ud0dc\uacc4\ub85c \uc21c\ud658\ud558\ub294 \u2018\uc2e4\ubb34\uc790 \uc911\uc2ec\uc758 \uc778\uc0ac\uc774\ud2b8 \ud5c8\ube0c\u2019 \uc5ed\ud560\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac15\ud654\ud55c\ub2e4\ub294 \uacc4\ud68d\uc774\ub2e4.<\/p>\n\n\n\n
2026\ub144\uc5d0\ub294 \ud589\uc0ac \uaddc\ubaa8\uc640 \uad6c\uc131\uc744 \ub354\uc6b1 \ud655\uc7a5\ud560 \uc608\uc815\uc774\ub2e4. \uc815\uaddc \uc138\ubbf8\ub098 \uc678\uc5d0\ub3c4 \ubd84\uc57c\ubcc4 \uc2ac\ub9bc\ud615 \uc2e4\ubb34 \ud074\ub798\uc2a4, \ud14c\ub9c8 \uae30\ubc18 \uc2a4\ud398\uc15c \uc138\uc158, \ud655\uc7a5\ud615 \ub124\ud2b8\uc6cc\ud0b9 \ud504\ub85c\uadf8\ub7a8 \ub4f1\uc744 \uc900\ube44 \uc911\uc774\uba70, \ud604\uc5c5\uc790\ub4e4\uc774 \uc2e4\uc81c\ub85c \ud544\uc694\ub85c \ud558\ub294 \uc2e4\ud589\ud615 \ucf58\ud150\uce20\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ubc1c\uc804\uc2dc\ud0ac \ubc29\uce68\uc774\ub2e4.<\/p>\n\n\n\n
\ubc15\uc900\uaddc BAT \ub300\ud45c\ub294 \u201cBAT\ub294 \uace0\uac1d \ube0c\ub79c\ub4dc\uc758 \ubb38\uc81c \ud574\uacb0\ubfd0 \uc544\ub2c8\ub77c \uc5c5\uacc4 \uc804\uccb4\uac00 \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac08 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub9cc\ub4e4\uace0\uc790 \ud558\ub294 \ucc45\uc784\uac10\uc744 \uac16\uace0 \uc788\ub2e4\u201d\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 \uc2e4\ubb34\uc790\uc5d0\uac8c \uc2e4\uc81c\ub85c \ub3c4\uc6c0\uc774 \ub418\ub294 \u2018\uc9c4\uc9dc \uc778\uc0ac\uc774\ud2b8\u2019\ub97c \uc8fc\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc5c5\uacc4\uc758 \uc9c0\uc2dd \uc0dd\ud0dc\uacc4\ub97c \ud655\uc7a5\ud574 \ub098\uac08 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>\n\n\n\n
\ud55c\ud3b8, BAT\ub294 2016\ub144 \uc124\ub9bd\ub41c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc\ub85c, 180\uc5ec \uba85\uc758 \uad11\uace0 \ubc0f \ube0c\ub79c\ub529 \uc804\ubb38\uac00\ub4e4\uc774 \ube0c\ub79c\ub4dc \uc804\ub7b5, \uc544\uc774\ub374\ud2f0\ud2f0 \ub514\uc790\uc778, \ucea0\ud398\uc778, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uae4c\uc9c0 \uc804\ubc29\uc704\uc801 \uc11c\ube44\uc2a4\ub97c \uc218\ud589\ud558\uace0 \uc788\ub2e4. \ud604\uc7ac\uae4c\uc9c0 \uce74\uce74\uc624, \ub93c\ud2bc, \uc62c\ub9ac\ube0c\uc601, \ub124\uc774\ubc84 \ub4f1 125\uac1c \uae30\uc5c5\uacfc \ud568\uaed8 400\uc5ec \uac1c \uc774\uc0c1\uc758 \ube0c\ub79c\ub4dc \ud504\ub85c\uc81d\ud2b8\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ucd94\uc9c4\ud574 \uc654\ub2e4.<\/p>\n","protected":false},"featured_media":9372,"template":"","news-category":[65],"class_list":["post-9369","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-events"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01.png",1920,1080,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01.png",700,394,false],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01.png",150,84,false],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01-300x169.png",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01.png",768,432,false],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2025\/12\/mkt-01.png",1024,576,false],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2025-12-09","get_modified_date":"2025-12-09","category_list":{"news-category":[{"term_id":65,"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":65,"taxonomy":"news-category","description":"","parent":0,"count":4,"filter":"raw","term_order":"1"}]},"comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"news-category":"Events<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/news\/9369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media\/9372"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/media?parent=9369"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/ko\/wp-json\/wp\/v2\/news-category?post=9369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}