{"id":579,"date":"2022-12-09T17:11:42","date_gmt":"2022-12-09T08:11:42","guid":{"rendered":"https:\/\/bat2022.shoplic.site\/?post_type=news&p=579"},"modified":"2023-01-13T17:23:07","modified_gmt":"2023-01-13T08:23:07","slug":"579","status":"publish","type":"news","link":"https:\/\/batcrew.co.kr\/ko\/post\/news\/579\/","title":{"rendered":"<\ub9ac\uac00\ub85c\uc584 \ub77c\uad6c\ub098 \uad0c> \uae00\ub85c\ubc8c \ud638\ud154 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c"},"content":{"rendered":"\n
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Rihga Royal Laguna Guam Resort<\/strong><\/p>\n\n\n\n

Creating the most flavorful hospitality experience in Guam<\/strong><\/p>\n\n\n\n

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Writer<\/strong> Minkyeong Lee \/ Editor<\/strong> Youngeun Yu<\/p>\n\n\n\n

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\u2018\ub9ac\uac00\ub85c\uc584(Rihga Royal)\u2019\uc740 80\ub144 \uc774\uc0c1\uc758 \uc804\ud1b5\uc744 \uc790\ub791\ud558\ub294 \uc77c\ubcf8 \ud638\ud154 \uadf8\ub8f9\uc73c\ub85c, \uc77c\ubcf8 \uc804\ud1b5 \uc219\ubc15 \ubb38\ud654\ub97c \uacc4\uc2b9\ud55c \uc12c\uc138\ud55c \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0(Hospitality) \ud504\ub85c\uadf8\ub7a8\uacfc \uc790\uc5f0\uacfc\uc758 \uc720\uae30\uc801 \uacf5\uc874\uc744 \ubaa8\ud2f0\ube0c\ub85c \ud558\ub294 \ube0c\ub79c\ub4dc\ub2e4. 11\uac1c \uae00\ub85c\ubc8c \uc9c0\uc810\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \uc62c\ud574 \ubbf8\uc8fc \uc9c0\uc5ed\uc73c\ub85c\ub294 \uad0c\uc5d0 \ucc98\uc74c\uc73c\ub85c \ub9ac\uc870\ud2b8\ub97c \uc120\ubcf4\uc774\uac8c \ub418\uc5c8\ub2e4. \uc9c0\ub09c 17\ub144\uac04 \uad0c\uc744 \ubc29\ubb38\ud55c \uc804 \uc138\uacc4 \ud734\uc591\uac1d\ub4e4\uc5d0\uac8c \ud070 \uc0ac\ub791\uc744 \ubc1b\uc558\ub358 \u2018\uc250\ub77c\ud1a4 \ub77c\uad6c\ub098 \uad0c \ub9ac\uc870\ud2b8(Sheraton Laguna Guam Resort)\u2019\ub97c \uc778\uc218\ud558\uc5ec \ub9ac\ub274\uc5bc\ud588\uc73c\uba70, BAT\ub294 \uc0c8\ub85c\uc6b4 \ud638\ud154 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc778 \ub9ac\uac00\ub85c\uc584 \ud300\uacfc \ud611\uc5c5\ud574 \ud0dc\ud3c9\uc591\uc758 \ud478\ub978\ube5b\uc73c\ub85c \uac00\ub4dd\ud55c Hagatna Bay\uc5d0 \ub9ac\uac00\ub85c\uc584\ub9cc\uc758 \ucc28\ubcc4\ud654\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc124\uacc4\ud588\ub2e4. \ube0c\ub79c\ub4dc \uac1c\ubc1c \uacfc\uc815\uc740 \ud06c\uac8c \uace0\uac1d \uc5ec\uc815 \ubd84\uc11d\uc5d0 \uae30\ubc18\ud55c \ube0c\ub79c\ub4dc \uc804\ub7b5 \ub3c4\ucd9c\uacfc, \ub9ac\uac00\ub85c\uc584 \ub9c8\uc2a4\ud130 \ube0c\ub79c\ub4dc \uc804\ub7b5\uc744 \uae30\ucd08\ub85c \ud55c \u2018\ub9ac\uac00\ub85c\uc584 \ub77c\uad6c\ub098 \uad0c \ub9ac\uc870\ud2b8(Rihga Royal Laguna Guam Resort)\u2019 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c\ub85c \uad6c\uc131\ub410\ub2e4.<\/p>\n\n\n\n

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Guam Image Moodboard<\/figcaption><\/figure>\n\n\n\n

\ube0c\ub79c\ub4dc\uac00 \ub9c8\uc8fc\ud55c \ud2b9\uc218\ud55c \uc0c1\ud669\uc5d0 \ub530\ub77c BAT\ub294 \ud638\ud154\uc758 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \u2018\uad0c\uc774\ub77c\ub294 \uc9c0\uc5ed\uc801 \ud2b9\uc131\u2019\uacfc \u2018\uc77c\ubcf8 \uc804\ud1b5 \ube0c\ub79c\ub4dc\uc758 \ub808\uac70\uc2dc\u2019, \uadf8\ub9ac\uace0 \ud638\ud154\uc758 \uc8fc\uc694 \ud0c0\uae43\uc778 \u2018\ud55c\uad6d \uad00\uad11\uac1d\uc758 \ub2c8\uc988’\ub97c \ubaa8\ub450 \uc544\uc6b8\ub7ec\uc57c \ud55c\ub2e4\ub294 \uc810\uc744 \ud504\ub85c\uc81d\ud2b8 \uc804\uccb4\uc758 \uc8fc\uc694\ud55c \uae30\uc900\uc73c\ub85c \uc138\uc6e0\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ud638\ud154\uc774 \uc5b4\ub5a4 \uac00\uce58\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub294\uc9c0, \uc804\ub7b5 \uac1c\ubc1c\ubd80\ud130 \uc774\uc5d0 \ub530\ub978 \ube44\uc8fc\uc5bc \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uac00\uc774\ub4dc \uad6c\ucd95 \uc21c\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud588\ub2e4. \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uc0b0\uc5c5\uc758 \ud2b9\uc131\uc0c1 \uc804\ub7b5\uc801\uc73c\ub85c \uc218\ub9bd\ud55c \uac00\uce58\uc640 \ucee8\uc149\uc744 \uace0\uac1d\uc758 \uc138\ubc00\ud55c \uacbd\ud5d8\uc73c\ub85c \uc5f0\uacb0\uc2dc\ud0a4\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc5c8\ub2e4. BAT\ub294 \uc774\ub97c \uc704\ud574 \u2018\ud638\ud154\uc744 \ucc3e\uc544\ubcf4\ub294 \uc21c\uac04\ubd80\ud130, \uc5ec\ud589\uc744 \ub05d\ub0b4\uace0 \ub9ac\ubdf0\ub97c \ub0a8\uae30\ub294 \uc21c\uac04\uae4c\uc9c0\u2019\uc758 \uace0\uac1d\uc5ec\uc815\uc9c0\ub3c4(Customer Journey Map)\ub97c \uae30\ubc18\uc73c\ub85c \ud504\ub85c\uc81d\ud2b8\uc5d0 \uc811\uadfc\ud588\ub2e4.<\/p>\n\n\n\n

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Project Mission. <\/strong><\/p>\n\n\n\n

80\ub144 \uc804\ud1b5\uc758 \ube0c\ub79c\ub4dc \ud5e4\ub9ac\ud2f0\uc9c0\ub97c \ub808\ubc84\ub9ac\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uae30\uc874\ubcf4\ub2e4 \ud655\uc7a5\uc131 \uc788\ub294 \ud0c0\uae43 \uc138\uadf8\uba3c\ud2b8 \uc804\ub7b5 \ubc0f \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c<\/strong><\/p>\n\n\n\n

\ud504\ub85c\uc81d\ud2b8\uc758 \uc804\ub7b5 \ubc29\ud5a5\uc131\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\uc810\uc740 \u2018\uc250\ub77c\ud1a4 \ub77c\uad6c\ub098 \uad0c \ub9ac\uc870\ud2b8\u2019\uc758 \uae30\uc874 \uace0\uac1d\uce35\uacfc \ub9ac\uac00\ub85c\uc584 \ube0c\ub79c\ub4dc\uc758 \ucda9\uc131 \uace0\uac1d\uce35\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc2dc\uc7a5\uc758 \ub2c8\uc988\uac00 \uae09\uc131\uc7a5\ud558\uace0 \uc788\ub294 \ud0c0\uae43\uce35\uc744 \ubaa8\ub450 \uc544\uc6b0\ub974\uba70 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\ub294 \uc544\uc774\ub374\ud2f0\ud2f0\uc758 \uac1c\ubc1c\uc774\uc5c8\ub2e4. BAT\ub294 \ub9ac\uac00\ub85c\uc584 \ub9c8\uc2a4\ud130 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uc5ed\ud654 \ubc0f \ube0c\ub79c\ub4dc \uc790\uc0b0\uc758 \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 \uad81\uadf9\uc801\uc778 \ud504\ub85c\uc81d\ud2b8\uc758 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud588\ub2e4. <\/p>\n\n\n\n

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Point 1. \uad0c\uc758 \uc9c0\uc5ed \ud2b9\uc131 \ubd84\uc11d\uc744 \ud1b5\ud55c \uc0c8\ub85c\uc6b4 \ud638\ud154 \uac00\uce58 \ubc0f \uacbd\ud5d8 \uc815\ub9bd<\/strong><\/p>\n<\/blockquote>\n\n\n\n

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\uc6b0\uc120 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\uc758 \uac1c\ubc1c\uc5d0 \uc788\uc5b4\uc11c \uadf8 \uc911\uc2ec\uc810\uc774\uc790 \ubc29\ud5a5\uc131\uc5d0 \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \uc904 \u2018\uad0c’\uc774\ub77c\ub294 \uc9c0\uc5ed\uc758 \ud2b9\uc131\uacfc \ubb38\ud654\uc801 \uc694\uc18c\ub97c \uc81c\ub300\ub85c \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\uc5c8\ub2e4. \u2018\uad0c’\uc740 \ud55c\uad6d \uae30\uc900 \ube44\ud589\uae30\ub85c 4~5\uc2dc\uac04 \uac70\ub9ac\uc778 \uc624\uc138\uc544\ub2c8\uc544\uc5d0 \uc704\uce58\ud558\uace0 \uc788\uc5b4 \uc544\uc2dc\uc544 \uad6d\uac00\ub4e4\uc5d0\uac8c \uc544\uc8fc \uce5c\uc219\ud55c \uad00\uad11\uc9c0\uc774\uba70, \ubbf8\uad6d\ub839\uc774\uae30 \ub54c\ubb38\uc5d0 \ubbf8\uad6d\uc758 \uc601\ud5a5\uc744 \ubc1b\uc740 \ube0c\ub79c\ub4dc\ub4e4\uacfc \uc6d0\uc8fc\ubbfc\uc774 \uc720\uc9c0\ud574\uc628 \uace0\uc720\uc758 \ubb38\ud654\ub97c \ub3d9\uc2dc\uc5d0 \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \ud658\uacbd\uc744 \uc9c0\ub2cc \uacf3\uc774\ub2e4. \uc774\ub7ec\ud55c \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \ucf54\ub85c\ub09819 \uc774\ud6c4 \ubcc0\ud654\ub41c \uad6d\ub0b4\uc678 \uc5ec\ud589 \ud2b8\ub80c\ub4dc \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uace0, \ud0c0\uae43\uce35\uc5d0 \ub300\ud55c \uc880 \ub354 \uae4a\uc774 \uc788\ub294 \uc774\ud574\uc640 \ud50c\ub7ab\ud3fc\uc758 \ubc29\ud5a5\uc131\uc744 \uc815\ud560 \uae30\uc900\uc744 \uc138\uc6b0\uae30 \uc704\ud574 \ucd94\uac00\uc801\uc73c\ub85c Focus Group Interview\ub97c \uc9c4\ud589\ud588\ub2e4. \ub2e4\uc591\ud55c \uc9c8\ubb38\uc9c0\uc640 Visual Stimulus\ub97c \ud1b5\ud574 \ud0c0\uae43\uce35\uc774 \uc65c \uc5ec\ud589\uc744 \uac00\ub294\uc9c0, \uad0c\uc73c\ub85c \uc5ec\ud589\uc744 \uac04\ub2e4\uba74 \ubb34\uc5c7\uc744 \uae30\ub300\ud560\uc9c0, \ub354\uc6b1 \uad6c\uccb4\uc801\uc73c\ub85c \uad0c\uc5d0\uc11c\uc758 \u2018Fun\u2019\ud55c \uacbd\ud5d8\uc774\ub77c\uba74 \uc5b4\ub5a4 \uac83\uc744 \uae30\ub300\ud558\ub294\uc9c0\ub97c \uc54c\uc544\ubcf4\uba70 \ub9ac\uac00\ub85c\uc584 \ub77c\uad6c\ub098 \uad0c \ub9ac\uc870\ud2b8\ub9cc\uc758 \ucc28\ubcc4\ud654\ub41c \ube0c\ub79c\ub4dc \ucee8\uc149\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud588\ub2e4.<\/p>\n\n\n\n

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Point 2. \uace0\uc720\uc758 \ube0c\ub79c\ub4dc \ud50c\ub7ab\ud3fc \uad6c\ucd95\uacfc \uc5f0\uacc4\ub41c \uace0\uac1d \uacbd\ud5d8 \uc124\uacc4 \ubc0f \uc544\uc774\ub374\ud2f0\ud2f0 \uac1c\ubc1c <\/strong><\/p>\n<\/blockquote>\n\n\n\n

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\uc55e\uc11c \ud655\ubcf4\ud55c \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uc5c5\uacc4\uc758 \ud2b8\ub80c\ub4dc\uc640 \uace0\uac1d\uce35\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \uae30\ucd08\ub85c \ud558\uc5ec \ubcf8\uaca9\uc801\uc73c\ub85c \ub9ac\uac00\ub85c\uc584 \ub77c\uad6c\ub098 \uad0c \ub9ac\uc870\ud2b8\uc758 \ube0c\ub79c\ub4dc\ub97c \ud30c\uc545\ud588\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uc704\uce58\ud55c \uc9c0\uc5ed\uc758 \ubb38\ud654\uc801 \ud2b9\uc218\uc131\uacfc \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\ub825\uc744 \uac00\uc9c0\uace0 \uc788\ub294 Key Offerings\ub97c \ubd84\uc11d\ud558\uc5ec \ucd5c\uc885 \ube0c\ub79c\ub4dc \ucee8\uc149\uc778 \u2018Flavorful Journey\u2019\uc640 \ubbf8\uc158 \u2018Indulge in True Bliss\u2019, \uadf8\ub9ac\uace0 \ud575\uc2ec\uac00\uce58 \u2018Alive, Focused, Comforting\u2019\uc744 \ud3ec\ud568\ud55c \ube0c\ub79c\ub4dc \ud50c\ub7ab\ud3fc\uc744 \uad6c\ucd95\ud588\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc744 \uae30\uc900\uc73c\ub85c \uace0\uac1d\ub4e4\uc774 \ud638\ud154 \uacbd\ud5d8\uc758 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \ube0c\ub79c\ub4dc \ucee8\uc149\uc744 \uc77c\uad00\uc131 \uc788\uac8c \ub290\ub084 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d \uc5ec\uc815\uc758 \uac01 \ud130\uce58\ud3ec\uc778\ud2b8 \ud558\ub098\ud558\ub098\ub97c \uc12c\uc138\ud558\uac8c \uacc4\ud68d\ud588\ub2e4. \uace0\uac1d\uc5ec\uc815\uc9c0\ub3c4\uc640 \ub354\ubd88\uc5b4 \ube0c\ub79c\ub4dc\uc758 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0 \ub610\ud55c \uc7ac\uad6c\ucd95\ud588\ub294\ub370, \uc774 \ubd80\ubd84\uc5d0\uc11c\ub294 \ub9ac\uac00\ub85c\uc584 \ube0c\ub79c\ub4dc\uc758 \ud5e4\ub9ac\ud2f0\uc9c0\ub97c \uc0c8\ub86d\uac8c \uc815\ub9bd\ud55c \ud50c\ub7ab\ud3fc\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc5ec\ub0b4\uc5b4 \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc801\uc778 \uc9c0\uc5ed\ud654\uc640 \ud655\uc7a5\ub41c \ud0c0\uae43\uce35\uc5d0 \ub300\ud55c \uc18c\uad6c\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \uac00\uc7a5 \ud070 \ubaa9\uc801\uc744 \ub450\uc5c8\ub2e4. \uc7ac\uad6c\ucd95\ub41c \uace0\uac1d\uc5ec\uc815\uc9c0\ub3c4\uc640 \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \uacb0\ud569\ub418\uc5b4 \ube0c\ub79c\ub4dc\uac00 \ucd94\uad6c\ud558\ub294 \u2018\uc990\uac81\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\u2019\uc744 \ub354\uc6b1 \uc138\ub828\ub418\uace0 \uc77c\uad00\uc131 \uc788\uac8c \uc804\uac1c\ud558\ub294 \ub370 \ud65c\uc6a9\ub420 \uc608\uc815\uc774\ub2e4. <\/p>\n\n\n\n

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Rihga Royal Laguna Guam Resort Stationery<\/figcaption><\/figure>\n\n\n\n
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Rihga Royal Laguna Guam Resort Stationery<\/figcaption><\/figure>\n\n\n\n
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Conclusion. <\/strong><\/p>\n\n\n\n

\uc77c\ubcf8\uc744 \ub118\uc5b4\uc11c \uad0c\uc73c\ub85c, \uc0c8\ub86d\uac8c \ub3c4\uc57d\ud558\ub294 \ub9ac\uac00\ub85c\uc584\uc758 \ubbf8\ub798<\/strong><\/p>\n\n\n\n

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