{"id":511,"date":"2021-12-30T14:00:00","date_gmt":"2021-12-30T05:00:00","guid":{"rendered":"https:\/\/bat2022.shoplic.site\/?post_type=news&#038;p=511"},"modified":"2023-01-13T17:16:55","modified_gmt":"2023-01-13T08:16:55","slug":"%ec%b9%b4%ec%b9%b4%ec%98%a4%ec%9b%b9%ed%88%b0-%ec%95%b1-%eb%a1%a0%ec%b9%ad-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%9a%8c%ea%b3%a0-%e2%91%a0","status":"publish","type":"news","link":"https:\/\/batcrew.co.kr\/ko\/post\/news\/%ec%b9%b4%ec%b9%b4%ec%98%a4%ec%9b%b9%ed%88%b0-%ec%95%b1-%eb%a1%a0%ec%b9%ad-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%9a%8c%ea%b3%a0-%e2%91%a0\/","title":{"rendered":"&lt;\uce74\uce74\uc624\uc6f9\ud230> \uc571 \ub860\uce6d \ucea0\ud398\uc778 \ud68c\uace0 \u2460"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>\uce74\uce74\uc624\uc6f9\ud230 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c<\/strong><\/p>\n\n\n\n<p><strong>Campaign Brief: \ube0c\ub79c\ub4dc \uc778\uc9c0 \uac1c\uc120\uacfc UA \ubaa9\ud45c\ub97c \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud558\uae30<\/strong><\/p>\n\n\n\n<p>&lt;\uce74\uce74\uc624\uc6f9\ud230&gt; \ub860\uce6d \ucea0\ud398\uc778\uc740 \ud06c\uac8c \ud504\ub9ac\ub860\uce58(Pre-Launch)\ub97c \ud3ec\ud568\ud55c \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uacfc UA\ub97c \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub3d9\uc2dc\uc5d0 \uc9d1\ud589\ud574\uc57c \ud558\ub294 \ubbf8\uc158\uc774 \uc8fc\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.&nbsp;\ub530\ub77c\uc11c \uc544\ub798\uc758 \ub450 \uac1c \ubaa9\ud45c\ub85c \uc774\ubc88 \ucea0\ud398\uc778\uc744 \uc815\ub9ac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><strong>1. \ube0c\ub79c\ub529 \ubaa9\ud45c:&nbsp;\uc804 \uad6d\ubbfc\uc5d0\uac8c \uce74\uce74\uc624\uc6f9\ud230\uc744 \uc778\uc9c0\uc2dc\ud0a4\ub294 \uac83<\/strong><\/p>\n\n\n\n<p><strong>2. UA \ubaa9\ud45c: \uce74\uce74\uc624\uc6f9\ud230 \uc571 \uc124\uce58 \uc218 \ud655\ub300&nbsp;<\/strong><\/p>\n\n\n\n<p>\ubbf8\ub514\uc5b4 \uc6b4\uc601\uc744 \ud1b5\ud574 1\ubc88\uacfc 2\ubc88\uc758 \ubaa9\ud45c \ubaa8\ub450 \ucda9\uc871\ud558\ub294 \uac83\uc774 \uc774\ubc88 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc774\uba74\uc11c\ub3c4 \uac00\uc7a5 \uc5b4\ub824\uc6b4 \uc810 \uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa9\ud45c \ud558\uc5d0\uc11c \ucea0\ud398\uc778 \uc6b4\uc601\uc758 \uc8fc\uc694 \uc0ac\ud56d\ub4e4\uc744 point-out&nbsp;\ud574\ubcf4\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. \uc571 \ub7f0\uce6d \uc804: \uc774\ubca4\ud2b8 \ubcc4 \ud0c0\uac9f \uc138\uadf8\uba58\ud14c\uc774\uc158\uacfc \ucd18\ucd18\ud55c \ubbf8\ub514\uc5b4 \uc120\uc815<\/strong><\/p>\n\n\n\n<p>\uba3c\uc800 \uc571 \ub860\uce6d \uc804, \ud0c0\uc774\ud2b8\ud55c \uc77c\uc815 \uc18d\uc5d0\uc11c KPI\ub97c \uae30\uc900\uc73c\ub85c KPI\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ucd18\ucd18\ud55c \ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd\uc740 \ub9e4\uccb4 \uc120\uc815\uacfc \ub354\ubd88\uc5b4 \ubbf8\ub514\uc5b4\ubbf9\uc2a4\ub97c \uad6c\uc131\ud558\ub294 \uc804 \uacfc\uc815\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubbf8\ub514\uc5b4\ud50c\ub798\ub2dd\uc758 \ud004\ub9ac\ud2f0\uc5d0 \ub530\ub77c \uc804\uccb4 \ucea0\ud398\uc778\uc758 \uc131\uacfc \ub610\ud55c \uacb0\uc815\ub41c\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. \uc571 \ub7f0\uce6d \ucd08\uae30: \ubbf8\ub514\uc5b4 \ud65c\uc6a9 \ube0c\ub79c\ub4dc \ud544\ub984 \ubc30\ud3ec \ubc0f&nbsp;UA \ucea0\ud398\uc778 \uc2e4\ud589<\/strong><\/p>\n\n\n\n<p>\ub2e4\uc74c\uc73c\ub85c \uc571 \ub7f0\uce6d \ucd08\uae30\uc5d0\ub294, \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uc11c \uc81c\uacf5\ud55c \uba54\uc778 TV CF \uc601\uc0c1\uc744 \ucd5c\ub300\ud55c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub3c4\ub85d \ubbf8\ub514\uc5b4 \uc6b4\uc601 \ud50c\ub79c\uc744 \uc218\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774 \ub54c\uc5d0\ub294 \uc0ac\uc6a9\uc790 \uc778\uc9c0\uc758 \uc2e4\uc9c8\uc801\uc778 \uac1c\uc120\uc774 \uc77c\uc5b4\ub0a0 \uc218 \uc788\ub294 \uc804\ubc29\uc704\uc801 \ub9e4\uccb4 \ucee4\ubc84\ub9ac\uc9c0\uac00 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc6b4\uc601 \uc8fc\ucc28\ub97c \ub354\ud574\uac00\uba70 \uc571 \uc124\uce58 \uc131\uacfc\ub97c \ucd5c\uc801\ud654 \ud558\uae30 \uc704\ud574 &#8220;\ube44\uc0c1\uc7a5 \uc8fc\uc2dd \uc99d\uc815 \uc774\ubca4\ud2b8&#8221;\uc640 &#8220;LCK(LOL \uacf5\uc2dd\uacbd\uae30) \ucf5c\ub77c\ubcf4\ub808\uc774\uc158 \uc774\ubca4\ud2b8&#8221;\ub97c \ub2e8\uacc4\uc5d0 \ub530\ub77c \uc9d1\ud589\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \ube60\ub974\uac8c \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3. \uc571 \ub7f0\uce6d \uc774\ud6c4: \uc720\uc800&nbsp;\ub370\uc774\ud130 \ud1b5\ud569\uc744 \ud1b5\ud55c Insight-Uncover &amp; Implementation<\/strong><\/p>\n\n\n\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub860\uce6d \uc774\ud6c4 \ud55c \ub2ec\uac04 \ub9e4\uccb4 \uc6b4\uc601 \ub370\uc774\ud130(\ub178\ucd9c, \ud074\ub9ad, \ube44\uc6a9, \uc804\ud658 \ub4f1\uc744 \ud3ec\ud568\ud558\ub294 \uc2e4 \uc6b4\uc601 \ub370\uc774\ud130)\uc640 MMP \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uacb0\uacfc\ub97c&nbsp;\ubd84\uc11d\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \uacfc\uc815\uc744 \ub370\uc77c\ub9ac\ub85c \ubc18\ubcf5\ud558\uc600\uc73c\uba70, \uc778\uc0ac\uc774\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c&nbsp;\uc18c\uc7ac \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc8fc\ucc28 \ubcc4\ub85c \ubc1c\uc804\uc2dc\ucf1c \ub9e4\uccb4 \uc131\uacfc \uac1c\uc120\uc744 \uc704\ud55c \uc561\uc158\uc744 \ub04a\uc784\uc5c6\uc774 \ubc18\ubcf5\ud558\uc5ec&nbsp;\uc571 \uc124\uce58 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \ucea0\ud398\uc778\uc744 \uc548\uc815\ud654 \ud558\uc600\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Case Study\ub97c \ud1b5\ud55c&nbsp;\ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778 \ubc29\ud5a5 \uc124\uc815<\/strong><\/p>\n\n\n\n<p><strong>\uc120\ud589 Case Study: \uae00\ub85c\ubc8c OTT \uc11c\ube44\uc2a4<\/strong><\/p>\n\n\n\n<p>\uc601\uad6d\uc758 \uc77c\uac04\uc9c0 \u2018\uac00\ub514\uc5b8\u2019\uc5d0\uc11c\ub294 \ub137\ud50c\ub9ad\uc2a4\uac00 \ub514\uc988\ub2c8 \ud50c\ub7ec\uc2a4\uc5d0\uac8c 2024\ub144 OTT 1\uc704 \uc655\uad00\uc744 \ube7c\uc557\uae38 \uac83\uc774\ub77c\ub294 \uc804\ub9dd\uc744 \ub0b4\ub193\uc558\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ub514\uc988\ub2c8 \ud50c\ub7ec\uc2a4\ub294 \ub7f0\uce6d \ud6c4 \ub137\ud50c\ub9ad\uc2a4\uac00 13\ub144 \ub9cc\uc5d0 \uc774\ub8e9\ud55c 2,000\ub9cc \uad6c\ub3c5\uc790\ub97c \ud55c \ub2ec \ubc18 \ub9cc\uc5d0 \ub2ec\uc131\ud588\uace0, \ud604\uc7ac&nbsp;\uc591\uc9c8\uc758 \ucf58\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ube60\ub974\uac8c \ud655\ub300\ud558\ub294 \uc911\uc785\ub2c8\ub2e4.&nbsp;\ubc18\uba74 \ub137\ud50c\ub9ad\uc2a4\ub294 \ucf58\ud150\uce20 \uc591\uc744 \ub298\ub9ac\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uace0\ub3c4\ud654\ub41c \uac1c\uc778\ud654 \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud574 \uc9c0\uae08 \ub2f9\uc7a5 \ubcf4\uace0 \uc788\ub294 \uc2dc\ub9ac\uc988\ubb3c\uc774 \uc5c6\ub354\ub77c\ub3c4 \uc0ac\ub78c\ub4e4\uc774 \ub5a0\ub098\uc9c0 \ubabb\ud558\ub3c4\ub85d \ub77d\uc778(Lock-in) \ud558\uace0 \uc788\ub2e4\uace0 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud558\uba74,<strong>&nbsp;\ucf58\ud150\uce20\uc758 \uc9c8\uc740 \uc2e0\uaddc\uc720\uc785\uc744 \ub9cc\ub4e4\uace0, \ucf58\ud150\uce20\uc758 \uc591\uc740 \uc720\uc800\uc774\ud0c8\uc744 \ub9c9\ub294<\/strong>\ub2e4\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;\ucf58\ud150\uce20\uc758 \uc9c8\uc740 \uc2e0\uaddc\uc720\uc785\uc744 \ub9cc\ub4e4\uace0, \ucf58\ud150\uce20\uc758 \uc591\uc740 \uc720\uc800\uc774\ud0c8\uc744 \ub9c9\ub294\ub2e4.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\uc5ec\uae30\uc11c \uc800\ud76c\ub294&nbsp;\uce74\uce74\uc624\uc6f9\ud230\uc758 \uc131\uacf5 \uac00\ub2a5\uc131\uc744&nbsp;\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uce74\uce74\uc624\uc6f9\ud230\uc740&nbsp;<strong>&#8220;\uc591\uc9c8\uc758 \ucf58\ud150\uce20&#8221;<\/strong>\ub97c &#8220;<strong>\ud48d\ubd80\ud558\uac8c&#8221;<\/strong>&nbsp;\uac16\uace0 \uc788\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubc29\ud5a5\uc131\uc744 &#8220;<strong>\uc591\uc9c8\uc758 \ucf58\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \uc720\uc785&#8221;<\/strong>\uc2dc\ud0a4\uace0,<strong>&nbsp;&#8220;\ud48d\ubd80\ud55c \ucf58\ud150\uce20&#8221;\ub97c \uae30\ubc18\uc73c\ub85c \uc720\uc800\ub97c \ub77d\uc778(Lock-in)\ud558\ub294 \ubc29\ud5a5<\/strong>\uc73c\ub85c \uc7a1\ub294\ub2e4\uba74, \uc131\uacf5\uc801\uc73c\ub85c \uc810\uc720\uc728\uc744 \ud655\ub300\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub77c \ud310\ub2e8 \ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ube0c\ub79c\ub4dc \uc778\uc9c0 &amp; \uc804\ud658 \ucea0\ud398\uc778 \ubcf5\ud569 \uc124\uacc4<\/strong><\/p>\n\n\n\n<p>&lt;\uce74\uce74\uc624\uc6f9\ud230&gt; \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 2021\ub144 8\uc6d4 \ud55c\ub2ec \ubaa9\ud45c\ub294 \uc571 \uc720\uc785 \uadf9\ub300\ud654\ub85c MAU \ucd5c\ub300\uce58 \ub2ec\uc131\uc774\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;\uc77c\ubc18\uc801\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778\uc5d0\uc11c\ub294 \uc804\ud658 \uc720\ub3c4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ub85c\uc6b0 \ud37c\ub110(Low Funnel) \uc911\uc2ec\uc758 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud558\uc9c0\ub9cc, \uae08\ubc88 \ucea0\ud398\uc778\uc5d0\uc11c\ub294 Paid Media\ub97c \ud1b5\ud55c \uc571 \uc124\uce58\ub9cc\uc73c\ub85c\ub294 \ubaa9\ud45c\ub2ec\uc131\uc774 \uc5b4\ub824\uc6b4 \uce21\uba74\uc774 \uc788\uc5b4 Organic Install \uc720\ub3c4\ub97c \uc704\ud55c \uc804\ubc29\uc704\uc801 \uc778\uc9c0 \ucea0\ud398\uc778\uc744 \ud568\uaed8 \uc9c4\ud589 \ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc \ub860\uce6d \uc2dc\uae30\uc5d0 \ube0c\ub79c\ub4dc T&amp;M\uc744 \uc77c\uad00\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uba70 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \uc0dd\uc131\ud558\uace0 \uac01\uc778, \ud655\uc7a5\uc2dc\ucf1c\uc57c \ud558\ub294 \ubbf8\uc158\uacfc \uada4\ub97c \uac19\uc774\ud558\uc600\uae30 \ub54c\ubb38\uc5d0&nbsp;<strong>&#8220;\uc778\uc9c0&amp;\uc804\ud658 \ubcf5\ud569 \ucea0\ud398\uc778&#8221;\uc744 \uc124\uacc4\ud560 \ud544\uc694\uc131<\/strong>\uc774 \ub354\uc6b1 \ucef8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc815\ub9ac\ud558\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ubaa9\ud45c<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0 \ucea0\ud398\uc778:&nbsp;\ub2e8\uc21c \ub178\ucd9c \ud6a8\uacfc(more exposure effect)\ub97c \ud1b5\ud574 \uc804\ud658\uae4c\uc9c0 \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uc778\uc9c0\uc640 \ud638\uac10\uc744 \uc313\uc744 \uc218 \uc788\ub294 \ub9e4\uccb4 \uc120\uc815<\/p>\n\n\n\n<p>\uc804\ud658 \ucea0\ud398\uc778: \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ub9e4\uccb4 \uc120\uc815<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc81c\uc57d\uc870\uac74<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0\ub97c&nbsp;\ub192\uc774\ub294&nbsp;\uac83\uacfc&nbsp;\ub3d9\uc2dc\uc5d0&nbsp;MAU&nbsp;\uadf9\ub300\ud654\ub97c&nbsp;\uc704\ud55c&nbsp;\uc804\ud658&nbsp;\ucea0\ud398\uc778&nbsp;\uc804\uac1c \ud544\uc694<\/p>\n\n\n\n<p>\uc774\ub97c \uc704\ud55c Paid Install \uc678 Oraganic Install\uc758 \ucd94\uac00 \ub2ec\uc131 \ud544\uc694<\/p>\n\n\n\n<p>\uc778\uc9c0&amp;\uc804\ud658 \ucea0\ud398\uc778\uc5d0\uc11c&nbsp;\uba54\uc778 TV CF\uc758 2\ucc28 \uac00\uacf5 \ubc0f \ud65c\uc6a9\uc774 \uc5b4\ub824\uc6c0<\/p>\n\n\n\n<p>\ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc5d0\uc11c \ud65c\ubc1c\ud788 \ud65c\uc6a9\ub418\ub294 \uc77c\ubd80 CPT \uc9c0\uba74 \ubd80\ud0b9\uc774 \ubd88\uac00\ud568<\/p>\n\n\n\n<p>\ub9e4\uccb4\ubcc4 \uad11\uace0 \ud53c\ub85c\ub3c4\ub97c \uad00\ub9ac\ud558\uba74\uc11c\ub3c4 \uc624\ub514\uc5b8\uc2a4 \ucee4\ubc84\ub9ac\uc9c0(Audience Coverage)\ub97c \uadf9\ub300\ud654 \ud558\uae30 \uc704\ud55c \ub178\ucd9c \ube48\ub3c4\uc640 \ub3c4\ub2ec\ub960 \uc0b0\ucd9c \ud544\uc694<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc561\uc158\ud50c\ub79c<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0 \uce21\uba74\uc5d0\uc11c&nbsp;\uc218\uc2ed \uac1c\uc5d0 \ub2ec\ud558\ub294 \ubbf8\ub514\uc5b4 \ubc14\uc789(Media Buying) \uc9c4\ud589 \ud558\uace0&nbsp;\ub178\ucd9c \ubc0f \ub3c4\ub2ec\uc744 \uadf9\ub300\ud654 \ud560 \uc218 \uc788\ub294 \ubbf8\ub514\uc5b4\uc640 \uad11\uace0 \uc0c1\ud488\uc744 \uc9d1\uc911\uc801\uc73c\ub85c \ubc1c\uad74\ud558\uc5ec, \ubbf8\ub514\uc5b4\uc758 \ud480 \ucee4\ubc84\ub9ac\uc9c0(Full-Coverage)\ub85c \ube0c\ub79c\ub4dc\ub97c \ud655\uc2e4\ud558\uac8c \uac01\uc778 \uc2dc\ud0b4<\/p>\n\n\n\n<p>\uacbd\ud5d8 \uce21\uba74\uc5d0\uc11c \uce74\uce74\uc624\uc6f9\ud230 \uc6f9 \uc9c0\uba74 \ud65c\uc6a9 \uac00\ub2a5\ud55c \uc810\uc744 \uace0\ub824\ud558\uc5ec \uc6f9 \ucea0\ud398\uc778 \uc2dc PC\uc640 \ubaa8\ubc14\uc77c \uc9c0\uba74 \ubaa8\ub450 \uc810\uc720 \uc2dc\ub3c4. \uc989 \ubcc4\ub3c4\uc758 \uc571\uc124\uce58 \ub2e8\uacc4 \uc5c6\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc720\uc785 \uc2dc\ucf1c \uc6f9\ud230 \ucf58\ud150\uce20\ub97c \uba3c\uc800 \uacbd\ud5d8 \uc2dc\ud0a4\uace0, \ud5a5\ud6c4 \uc6f9\ud22c\uc571 \uc804\ud658(Web-To-App Conversion)\uc758 \uae30\ubc18\uc744 \ub9c8\ub828.<\/p>\n\n\n\n<p>\uc804\ud658 \uce21\uba74\uc5d0\uc11c \ub354 \ub0ae\uc740 \uc804\ud658 \ub2e8\uac00\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ub9e4\uccb4\ub97c \ucc3e\uc544\ub0b4\uace0, \ub370\uc77c\ub9ac \uae30\ubc18 \ud0c0\uc774\ud2b8\ud55c \uc131\uacfc \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\uace0, \uc131\uacfc\ub97c \uadf9\ub300\ud654 \ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc18c\uc7ac\ub97c \uc0dd\uc0b0\ud558\ub294 \uc0dd\uc0b0\ub825\uc744 \ucd5c\ub300\uce58\ub85c \ub192\uc784.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4\ub300 \ub9e4\uccb4 \uc6b4\uc601\ub9cc\uc73c\ub85c \uc131\uacfc\ub97c \ub0b4\uae30 \uc5b4\ub824\uc6b4 \uc774\uc720<\/strong><\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \ub9e4\uccb4\ub97c \ub3d9\uc2dc\uc5d0 \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubaa8\ub4e0 \ub9e4\uccb4\ub97c \ub3d9\uc2dc\uc5d0 \ub77c\uc774\ube0c\ud558\uc5ec \ucd5c\uc801\ud654 \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub2e8\uacc4\uc801\uc73c\ub85c \ub9e4\uccb4\ub97c \ud655\uc7a5\ud574 \ub098\uac00\ub294 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. 4\ub300 \ub9e4\uccb4\ub77c\uace0 \ubd88\ub9ac\ub294 \uc8fc\uc694 \ub9e4\uccb4\ub9cc\uc73c\ub85c\ub3c4 \ucda9\ubd84\ud788 \uc548\uc815\uc801\uc778 \ub2e8\uac00\ub85c \ubcfc\ub968 \ud655\ubcf4\uac00 \uac00\ub2a5\ud558\uae30\ub3c4 \ud558\uace0, \ub9e4\uccb4\uac00 \ub298\uc5b4\ub0a0\uc218\ub85d \ucd94\uac00 \ub9ac\uc18c\uc2a4\uac00 \ub9ce\uc774 \ud22c\uc785\ub418\uc5b4 \ud55c\uc815\ub41c \ub9ac\uc18c\uc2a4 \uc548\uc5d0\uc11c \uad00\ub9ac\uac00 \uc5b4\ub824\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4\uccb4\ubcc4\ub85c \ucda9\ubd84\ud55c \uc608\uc0b0\uc744 \ud22c\uc785\ud558\uae30\ub3c4 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0&nbsp;<strong>\uacb0\uacfc\uc801\uc73c\ub85c \ud574\ub2f9 \ub9e4\uccb4\uc758 \uc6b4\uc601 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30\uac00 \ub9e4\uc6b0 \ud798\ub4e4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.&nbsp;<\/strong>\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc544\ub798\uc640 \uac19\uc740 \uc774\uc720\ub4e4\ub85c \uc778\ud574 \uae08\ubc88 \ucea0\ud398\uc778\uc5d0\uc11c\ub294&nbsp;\uc544\uc8fc \ub9ce\uc740&nbsp;\uc885\ub958\uc758 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ubbf8\ub514\uc5b4 \uc6b4\uc601\uc5d0\uc11c\uc758 \ud55c\uacc4 \ube44\uc6a9 \uccb4\uc99d \ud604\uc0c1&nbsp;<\/strong><\/p>\n\n\n\n<p>\ud55c \ub9e4\uccb4\uc5d0\uc11c \uc608\uc0b0\uc744 \ub298\ub824\uac00\ub2e4 \ubcf4\uba74 \ud55c \uba85\uc744 \ub354 \uc720\uc785\uc2dc\ud0a4\uae30 \uc704\ud574 \ud22c\uc785\ud574\uc57c \ud558\ub294 \uad11\uace0\ube44, \uc989&nbsp;\u2018\ud55c\uacc4 \ube44\uc6a9\u2019\uc774 \uccb4\uc99d\ud558\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd94\uac00 \uc571 \uc124\uce58 \ub2f9 \ube44\uc6a9\uc774 \ubaa9\ud45c \uc571 \uc124\uce58 \ub2e8\uac00\ubcf4\ub2e4 \ucee4\uc9c0\ub294 \uc9c0\uc810\uc5d0\uc11c\ub294 \ud574\ub2f9 \ub9e4\uccb4\uc5d0 \uc608\uc0b0\uc744 \ub354 \ud22c\uc785\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2e0\uaddc \ub9e4\uccb4\uc5d0 \ub300\ud55c \uc608\uc0b0 \ubc30\ubd84\uc774 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c&nbsp;\uae08\ubc88 \ucea0\ud398\uc778\uc758 \uacbd\uc6b0 \ub300\uaddc\ubaa8 \ub7f0\uce6d \ucea0\ud398\uc778\uc784\uc744 \uace0\ub824\ud558\uc5ec&nbsp;\uc548\uc815\uc801\uc778 \uc131\uacfc \ub2ec\uc131\uc744 \uc704\ud574&nbsp;\uc801\uc808\ud55c \uc608\uc0b0 \ubd84\ubc30\ub97c \uc9c4\ud589\ud558\uc600\uace0, \ub2e4\uc591\ud55c \ub9e4\uccb4\ub97c \ud65c\uc6a9 \ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc7a0\uc7ac\uace0\uac1d\uc758 \ud65c\ub3d9\uc9c0\uba74 \uc810\uc720&nbsp;<\/strong><\/p>\n\n\n\n<p>\uc778\uc9c0 \ucea0\ud398\uc778\uacfc \uc804\ud658 \ucea0\ud398\uc778\uc744 \ubcf5\ud569 \uc6b4\uc601 \ud558\uc600\uae30 \ub54c\ubb38\uc5d0 \uc778\uc9c0\ub3c4 \uc81c\uace0 \ubc0f \ub2e8\uc21c \ub178\ucd9c \ud6a8\uacfc\ub97c \ud1b5\ud55c \ud638\uac10\ub3c4 \uc0c1\uc2b9\uc744 \uc704\ud55c&nbsp;\uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud55c \uc628\ub77c\uc778 \uad11\uace0 \ucee4\ubc84\ub9ac\uc9c0\ub97c \uadf9\ub300\ud654 \ud558\uc5ec\uc57c \ud588\uc73c\uba70, \uc774 \uc911\uc5d0\uc11c\ub3c4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c\ub294 \uc571 \uc124\uce58 \ucea0\ud398\uc778\uc744 \ub178\ucd9c\uc2dc\ucf1c\uc57c \ud588\uc73c\ubbc0\ub85c \ub2e4\uc591\ud55c \ub9e4\uccb4\uc758 \uc870\ud569\uc744 \ud1b5\ud574 \ud65c\ub3d9 \uc9c0\uba74\uc744 \ub204\ub77d\uc5c6\uc774 \uc810\uc720 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ud37c\ub110\ubcc4 \ubaa9\ud45c \ub2ec\uc131\uc758 \ud544\uc694\uc131&nbsp;<\/strong><\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uc571 \ucea0\ud398\uc778\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 &#8216;\uc571 \uc124\uce58&#8217;\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uac01 \uc571\ub4e4\uc740 \uc571 \uc124\uce58 \uc774\ud6c4 \ub2ec\uc131\ud574\uc57c \ud558\ub294 \ud37c\ub110\ubcc4 \ubaa9\ud45c\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\uac83\uc740 \ucf58\ud150\uce20 \ubdf0, \ud68c\uc6d0\uac00\uc785, \uacb0\uc81c\uc644\ub8cc, \ud639\uc740 \uc774 \uc678\uc758 \ub2e4\uc591\ud55c \uc571 \ub0b4 \uc561\uc158\ub4e4\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae08\ubc88 \ucea0\ud398\uc778\uc758 \ubaa9\uc801 \ub610\ud55c \uac89\uc73c\ub85c \ub4dc\ub7ec\ub098\ub294 \uac83\uc740 \uc571\uc124\uce58 \uc774\uc9c0\ub9cc, \uc124\uce58\ub41c \uc571\uc744 \uae30\ubc18\uc73c\ub85c \ud37c\ub110 \uc0c1\uc758 \uc5ec\ub7ec \ubaa9\ud45c\ub97c \ub2ec\uc131\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc778\uc9c0\ud558\uace0 \ub9e4\uccb4\uc758 \uc131\uaca9\uc5d0 \ub530\ub77c \ub354 \uae4a\uc740 \ud37c\ub110\uc5d0\uc11c\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uc5ed\ud560\uc744 \ub098\ub204\uc5b4 \ucea0\ud398\uc778\uc744 \uc9c4\ud589 \ud558\uc600\uc2b5\ub2c8\ub2e4. \uc608\ucee8\ub300,&nbsp;\uc571 \uc124\uce58 \ub2e8\uac00\uac00 \ub0ae\uc740 \ub9e4\uccb4\uac00 \uc788\ub294\uac00 \ud558\uba74, \uc571 \uc124\uce58 \ub2e8\uac00\ub294 \ub2e4\uc18c \ub192\ub354\ub77c\ub3c4 \uc778\uc571\uc561\uc158 \ub2e8\uac00\uac00 \ub0ae\uc740 \ub9e4\uccb4\ub3c4 \uc874\uc7ac\ud558\ubbc0\ub85c \uac01 \ud2b9\uc9d5\uc774 \ub4dc\ub7ec\ub098\ub294 \ub9e4\uccb4\ub294 \uadf8\uc5d0 \ub9de\ub294 \uc608\uc0b0 \ubc30\ubd84 \ubc0f \uc561\uc158\uc744 \uc218\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"featured_media":512,"template":"","news-category":[66],"class_list":["post-511","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-work"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206.png",2400,1254,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206.png",700,366,false],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206-150x150.png",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206-300x157.png",300,157,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206-768x401.png",768,401,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/KW_1200_627alt@2x_1206-1024x535.png",1024,535,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2021-12-30","get_modified_date":"2023-01-13","category_list":{"news-category":[{"term_id":66,"name":"Work","slug":"work","term_group":0,"term_taxonomy_id":66,"taxonomy":"news-category","description":"","parent":0,"count":23,"filter":"raw","term_order":"2"}]},"comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"news-category":"<a 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