{"id":2497,"date":"2024-02-23T17:46:31","date_gmt":"2024-02-23T08:46:31","guid":{"rendered":"https:\/\/batcrew.co.kr\/ko\/?post_type=news&#038;p=2497"},"modified":"2024-03-27T15:40:41","modified_gmt":"2024-03-27T06:40:41","slug":"bat-%ec%9e%90%ec%b2%b4-%eb%b6%84%ec%84%9d-%eb%8f%84%ea%b5%ac-aeer-%eb%82%b4-marketing-mix-modeling-%ed%83%91%ec%9e%ac","status":"publish","type":"news","link":"https:\/\/batcrew.co.kr\/ko\/post\/news\/bat-%ec%9e%90%ec%b2%b4-%eb%b6%84%ec%84%9d-%eb%8f%84%ea%b5%ac-aeer-%eb%82%b4-marketing-mix-modeling-%ed%83%91%ec%9e%ac\/","title":{"rendered":"<strong>BAT \uc790\uccb4 \ubd84\uc11d \ub3c4\uad6c &#8216;AEer&#8217; \ub0b4 Marketing Mix Modeling \ud0d1\uc7ac<\/strong>"},"content":{"rendered":"\n<p>\uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc BAT(\ub300\ud45c \ubc15\uc900\uaddc)\uc5d0\uc11c Meta Robyn API\ub97c \ud65c\uc6a9\ud55c Marketing Mix Modeling(\uc774\ud558 MMM)\uc744 \uac1c\ubc1c\ud558\uc5ec &#8216;AEer&#8217;\uc5d0 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\uc2e0\uaddc \uc0c1\ud488, \uc694\uc77c \ub4f1\uc758 \uc678\ubd80 \uc694\uc18c\ub4e4\uc744 \uace0\ub824\ud55c KPI \ucd5c\uc801\ud654 \uc2dc\ubbac\ub808\uc774\uc158\uacfc \ubbf8\ub514\uc5b4 \uae30\ubc18\uc758 \uc608\uc0b0 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158 \ub4f1\uc758 \uacb0\uacfc\ubb3c\uc740 \uc911\uc694\ud558\uace0 \uae4c\ub2e4\ub85c\uc6b4 \ubbf8\uc158\uc778 \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd\uc5d0 \ub9e4\uc6b0 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\uc874 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uac00\uc758 \ub3c4\uc6c0 \uc5c6\uc774\ub294 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uace0 \ud574\uc11d\ud558\ub294 \uacfc\uc815\uc774 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4.<br>BAT\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \ubd84\uc11d \uacfc\uc815\uc5d0 \uc190\uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ubcc4\ub3c4\uc758 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud558\uace0, \ud574\ub2f9 \uae30\ub2a5\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ub3c4\uc785\ud558\uc5ec \uc2e4\uc81c \uc131\uacf5 \uc0ac\ub840\ub97c \ubc1c\uad74\ud574 \ub098\uac08 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"tp-video tpgb-video-box tpgb-block-289626 video_player289626 \" data-id=\"289626\"><div class=\"tpgb_video_player tpgb-relative-block   text-\"><div class=\"ts-video-wrapper embed-container  ts-type-youtube\"><iframe width=\"100%\"  src=\"https:\/\/www.youtube.com\/embed\/LIm-7s9aLJ4?&amp;autohide=1&amp;showtitle=0&amp;controls=1&amp;showinfo=0&amp;modestbranding=0&amp;rel=0\"  frameborder=\"0\" allowfullscreen title=\"\ub0b4 \ube44\ub514\uc624\"><\/iframe><\/div><\/div><\/div>\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#5a5858\">(\uc601\uc0c1) MMM \ubd84\uc11d \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud55c \ub370\uc774\ud130 \ubd84\uc11d 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