{"id":178,"date":"2022-10-11T09:40:00","date_gmt":"2022-10-11T00:40:00","guid":{"rendered":"https:\/\/bat2022.shoplic.site\/?post_type=news&#038;p=178"},"modified":"2023-01-10T12:40:57","modified_gmt":"2023-01-10T03:40:57","slug":"%eb%8b%a5%ed%84%b0%eb%82%98%ec%9a%b0-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8","status":"publish","type":"news","link":"https:\/\/batcrew.co.kr\/ko\/post\/news\/%eb%8b%a5%ed%84%b0%eb%82%98%ec%9a%b0-%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8\/","title":{"rendered":"<\ub2e5\ud130\ub098\uc6b0> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8"},"content":{"rendered":"\n<p><strong>\ud504\ub85c\uc81d\ud2b8 \ubbf8\ub9ac\ubcf4\uae30<\/strong><\/p>\n\n\n\n<p>\u2714 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub41c \ucd08\uae30 \uc2dc\uc7a5\uc5d0\uc11c 1\ub4f1 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ub3c4\ucd9c<br>\u2714 \uad6c\uae00 AC, \ub124\uc774\ubc84 \uac80\uc0c9 \uad11\uace0 \ub4f1 \ub9e4\uccb4\ubcc4 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uad11\uace0 \uc131\uacfc \uac1c\uc120 \ubc0f KPI \ub2ec\uc131<br>\u2714 \uace0\uac1d\uc0ac \ud2b9\uc131\uc5d0 \ub9de\ucd98 \uc2e0\ub8b0\ub3c4 \ub192\uc740 \uc18c\uc7ac \uac1c\ubc1c\uc744 \uc704\ud574 \uae30\ud68d-\uc81c\uc791\ud300 \uac04 \ud611\uc5c5 \uad6c\uc870 \uac15\ud654<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Editor&nbsp;<\/strong>Yongwon Seo<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ub300\ud55c\ubbfc\uad6d 1\ub4f1 \ube44\ub300\uba74 \uc9c4\ub8cc&amp;\uc57d \ubc30\ub2ec \uc571<br>\uc544\ud50c \ub550, \ub2e5\ud130\ub098\uc6b0<\/strong><\/p>\n\n\n\n<p>\u2018\ub2e5\ud130\ub098\uc6b0\u2019\ub294 \ubcd1\uc6d0\uc5d0 \uac00\uc9c0 \uc54a\uc544\ub3c4 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ud1b5\ud574 \uc9c4\ub8cc\ubd80\ud130 \uc57d \ubc30\uc1a1\uae4c\uc9c0 \ubc1b\uc744 \uc218 \uc788\ub294 \ube44\ub300\uba74 \uc9c4\ub8cc \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ucf54\ub85c\ub09819\ub85c \ube44\ub300\uba74 \uc9c4\ub8cc\uac00 \ud55c\uc2dc \ud5c8\uc6a9\ub418\uba74\uc11c \uc11c\ube44\uc2a4\ub97c \uc2dc\uc791\ud588\uc73c\uba70, \uac10\uc5fc \uc99d\uc138\uac00 \ub300\uc720\ud589\ud55c \ub4a4\ub85c \uc774\uc6a9\uc790\uac00 \uae09\uc99d\ud574 \uad00\ub828 \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc120\ub450 \uae30\uc5c5\uc73c\ub85c \ud3c9\uac00\ubc1b\ub294\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ud3ec\ube0c\uc2a4 \uc544\uc2dc\uc544\uac00 \uc120\uc815\ud55c \u20182022\ub144 100\ub300 \uc720\ub9dd\uae30\uc5c5\u2019 \ud5ec\uc2a4\ucf00\uc5b4 \ubd80\ubb38\uc5d0 \uc774\ub984\uc744 \uc62c\ub9ac\uace0, 400\uc5b5 \uc6d0 \uaddc\ubaa8\uc758 \uc2dc\ub9ac\uc988B \ud22c\uc790 \uc720\uce58\ub97c \uc774\ub904\ub0b4\ub294 \ub4f1 \uc758\ub8cc \ubd84\uc57c\uc758 \u2018\uc288\ud37c \uc571\u2019\uc73c\ub85c \ub3c4\uc57d\uc744 \uc900\ube44 \uc911\uc774\ub2e4.<\/p>\n\n\n\n<p>BAT\ub294 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\ub294 \ub2e5\ud130\ub098\uc6b0\ub97c \ub354 \ub9ce\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc54c\ub9ac\uace0, \uc5c5\uacc4 1\uc704 \uc774\ubbf8\uc9c0\ub97c \uacf5\uace0\ud788 \ud558\uae30 \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\ub2e4.&nbsp;\uad6c\uae00\uacfc \ub124\uc774\ubc84\ub97c \ubb34\ub300\ub85c \ud55c BAT\ub9cc\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/1_2-300x75.jpg\" alt=\"\" class=\"wp-image-495\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/1_2-300x75.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/1_2-1024x256.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/1_2-768x192.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/1_2.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Mission. \ub2e4\uc591\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9e4\uccb4 \uc6b4\uc601\uc744 \ud1b5\ud55c \uc571 \uc124\uce58 \uc99d\ub300<\/strong><\/p>\n\n\n\n<p>\ub2e5\ud130\ub098\uc6b0 \ud504\ub85c\uc81d\ud2b8\uc5d0\uc11c BAT\uc758 \uc5ed\ud560\uc740 \u2018\uad6c\uae00 \uc571 \ucea0\ud398\uc778\u2019\uacfc \u2018\ub124\uc774\ubc84 \uac80\uc0c9 \uad11\uace0\u2019\ub97c \uc8fc\uc694 \ub9e4\uccb4\ub85c \uc571 \uc124\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774\uc5c8\ub2e4. \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \u2018\uad6c\uae00\u2019, \u2018\ub124\uc774\ubc84\u2019, \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\u2019 \uc138 \ubd84\uc57c\uc5d0\uc11c \ud65c\uc57d\ud55c TF \ub300\ud45c \uba64\ubc84\uc758 \ucf54\uba58\ud2b8\uc640 \ud568\uaed8 BAT\uac00 \uc124\uc815\ud55c \ub9e4\uccb4\ubcc4 \uc6b4\uc601 \uc804\ub7b5\uc744 \uc804\ud55c\ub2e4.<\/p>\n\n\n\n<p>Strategy 1<br>GOOGLE : \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc54c\uba74 \uad11\uace0 \ucd5c\uc801\ud654\uac00 \ubcf4\uc778\ub2e4!<\/p>\n\n\n\n<p>\uad6c\uae00\uc5d0\uc11c\ub294 \ub0ae\uc740 \uc124\uce58 \ub2e8\uac00\ub85c \ucd5c\ub300\ud55c \ub9ce\uc740 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud574 \ud0c0\uae43 \uba54\uc2dc\uc9c0 \ubc1c\uad74\uacfc \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud588\ub2e4. \uace0\ub3c4\ud654\ub41c \uba38\uc2e0\ub7ec\ub2dd\uc73c\ub85c \ub2e4\uc591\ud55c \uc9c0\uba74\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud574 \ub9ce\uc740 \uc720\uc800\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub9e4\uccb4\uc758 \uc7a5\uc810\uc744 \ud65c\uc6a9\ud55c \uc804\ub7b5\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/2_1-1024x536.jpg\" alt=\"\" class=\"wp-image-497\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_1-1024x536.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_1-300x157.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_1-768x402.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/2_3-1024x536.png\" alt=\"\" class=\"wp-image-499\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_3-1024x536.png 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_3-300x157.png 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_3-768x402.png 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/2_3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc9c8\ubcd1 \uadf8\ub8f9\ubcc4 LMF \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc18c\uad6c\uc810\uc744 \ubc1c\uad74\ud574 \uc81c\uc791\ud55c \uad6c\uae00 \uad11\uace0 \uc18c\uc7ac<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uc2e0\uc601\ud638 PM :<\/strong>&nbsp;\ub2e5\ud130\ub098\uc6b0\ub294 \u2018\uc9c4\ub8cc\uc640 \uc57d \ubc30\ub2ec\u2019\uc774 \ud575\uc2ec\uc778 \ud50c\ub7ab\ud3fc\uc774\uc5d0\uc694. \ud575\uc2ec \ud0c0\uae43 \uc5ed\uc2dc \uc9c4\ub8cc\uac00 \ud544\uc694\ud558\uac70\ub098 \ud2b9\uc815 \uc9c8\ubcd1\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc740 \uc0ac\ub78c\uc77c \uc218\ubc16\uc5d0 \uc5c6\uc8e0. \uc774 \uc810\uc5d0 \uc8fc\ubaa9\ud574 \ube44\ub300\uba74 \uc9c4\ub8cc \uc11c\ube44\uc2a4\uac00 \ud544\uc694\ud55c \ud0c0\uae43\uc744 \ubc1c\uad74\ud558\ub294 \ub370 \uc9d1\uc911\ud588\uc5b4\uc694. \uba3c\uc800&nbsp;\uae30\uc874 \uba54\ud0c0 \uad11\uace0 \uc6b4\uc601 \uc2dc \ubc18\uc751\uc774 \uc88b\uc558\ub358 \uc9c8\ubcd1\uc744 \ub2e4\uc12f \uac1c\uc758 \ud575\uc2ec \uadf8\ub8f9\uc73c\ub85c \ubd84\ub9ac\ud574 \uc9c8\ubcd1 \ub9de\ucda4 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c BAT\uc758 \uac15\uc810\uc778 LMF(Language Market Fit) \ud14c\uc2a4\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc9c8\ubcd1 \uadf8\ub8f9\ubcc4 \uc18c\uad6c\uc810\uc744 \ubc1c\uad74\ud560 \uc218 \uc788\uc5c8\uc5b4\uc694. \uc608\ub97c \ub4e4\uc5b4 \uc57d \ubc30\ub2ec \uc11c\ube44\uc2a4\ub97c \uc774\uc57c\uae30\ud560 \ub54c \uc804\ud658\uc728\uc774 \uac1c\uc120\ub418\ub294 \uadf8\ub8f9\uc774 \uc788\uace0, \uc9c8\ubcd1\uc758 \uace0\ud1b5\uc774\ub098 \ubd88\ud3b8\ud568 \uac19\uc740 \ud398\uc778 \ud3ec\uc778\ud2b8(Pain Point)\uc5d0 \uc9d1\uc911\ud560 \ub54c CTR(\ud074\ub9ad\ub960)\uc774 \ub192\uc740 \uadf8\ub8f9\uc774 \uc788\uc5c8\uc8e0. \uc774\ub97c \ud1b5\ud574 \uac01 \uc9c8\ubcd1 \uadf8\ub8f9\ubcc4\ub85c \ucd5c\uc801\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5c8\uc5b4\uc694.<\/p>\n\n\n\n<p>\uad6c\uae00\uc740 \ud0c0 \ub9e4\uccb4\uc640 \ub2ec\ub9ac \ub178\ucd9c \uc9c0\uba74\uc774 \ub2e4\uc591\ud558\uae30\uc5d0 \uc5b4\ub5a4 \uc9c0\uba74\uc5d0\uc11c \uc804\ud658\uc728\uc774 \ub192\uc740\uc9c0 \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub9de\ucdb0 \ub300\uc751\ud558\ub294 \uc77c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uacb0\uad6d \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654\uac00 \uc911\uc694\ud55c \uac70\uc8e0.&nbsp;\uc800\ud76c\uac00 \ubc1c\uad74\ud55c \uc18c\uad6c\uc810\uc5d0 \uc9d1\uc911\ud574 \uad11\uace0 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud558\uace0 \uc5b4\ub5a4 \uc9c0\uba74\uc5d0\uc11c\ub3c4 \ub178\ucd9c\ub420 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \ud615\ud0dc\ub97c \ub9cc\ub4e4\uc5b4 \uba38\uc2e0\ub7ec\ub2dd \uc548\uc815\ud654\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ub09c\uad00\ub3c4 \uc788\uc5c8\ub2e4. \ucf54\ub85c\ub098 \ub300\uc720\ud589\uc774 \uc815\uc810\uc744 \ucc0d\uace0 \uac70\ub9ac\ub450\uae30\uac00 \ud574\uc81c\ub418\uba74\uc11c \ud65c\uc131 \uc720\uc800\uac00 \ud070 \ud3ed\uc73c\ub85c \uac10\uc18c\ud55c \uac83\uc774\ub2e4. \uc2dc\uc7a5\uc774 \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc758 \ubc29\ud5a5\uc131 \uc804\ud658\uc774 \ud544\uc694\ud588\ub2e4.&nbsp;\ub2e5\ud130\ub098\uc6b0 TF\ub294 \uace0\uac1d\uc0ac\uc758 \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uae30 \uc704\ud574 \ud65c\uc131 \uc720\uc800 \uad00\ub9ac\uc640 \uace0\uac00\uce58(High Value) \uc720\uc800 \ud655\ubcf4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \uc81c\uc2dc\ud588\ub2e4.&nbsp;\uad6c\uae00 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uace0\uac00\uce58 \uc720\uc800 \ud655\ubcf4\uc5d0 \uc9d1\uc911\ud558\uace0, \uc9c8\ubcd1 \uadf8\ub8f9 \uc6b4\uc601\uc73c\ub85c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uafb8\uc900\ud788 \uc18c\uc7ac \uac1c\ubc1c\uc5d0 \ubc18\uc601\ud55c \uacb0\uacfc \uc804\uc6d4 \ub300\ube44 MAU(Monthly Active User)\uac00 55% \uc0c1\uc2b9\ud558\ub294 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. NAVER : \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc \uc18d\uc5d0\uc11c \uac00\uce58\ub97c \ubc1c\uacac\ud558\ub77c!<\/strong><\/p>\n\n\n\n<p>\ub124\uc774\ubc84\uc5d0\uc11c\ub294 \uac80\uc0c9 \uad11\uace0\ub97c \uc911\uc2ec\uc73c\ub85c \ud0a4\uc6cc\ub4dc\ub97c \ubc1c\uad74\ud574 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\ub2e4.\u00a0\ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uc5bb\uc740 \uc18c\ube44\uc790 \ubd84\uc11d \ub370\uc774\ud130\ub97c \uc6b4\uc601\uc5d0 \uc801\uc6a9\ud574 \uc131\uacfc\ub97c \ub192\uc778 \uacb0\uacfc\uc600\ub2e4. \ucf54\ub85c\ub098\uac00 \ub300\uc720\ud589\ud55c \uc6b4\uc601 \ucd08\uae30\uc5d0\ub294 \u2018\ube44\ub300\uba74 \uc9c4\ub8cc\u2019 \ub300\ud45c \ud0a4\uc6cc\ub4dc\uc5d0 \uc9d1\uc911\ud574 \ud070 \uc131\uacfc\ub97c \uac70\ub480\uace0, \uc774\ud6c4 \ud655\uc0b0\uc774 \uc7a6\uc544\ub4e4 \uc988\uc74c\uc5d0\ub294\u00a0\uc2dc\uc988\ub110 \uc774\uc288\uc5d0 \ub9de\ucd98 \ud0a4\uc6cc\ub4dc\ub97c \ubc1c\uad74\ud574 \uad11\uace0 \ud6a8\uc728\uc744 \ub192\uc600\ub2e4.\u00a0\ub610\ud55c \uc571 \uc548\uc5d0\uc11c\ub9cc \uc11c\ube44\uc2a4\uac00 \uac00\ub2a5\ud55c \ub2e5\ud130\ub098\uc6b0\uc758 \ud2b9\uc131\uc5d0 \ub9de\ucdb0 \ub79c\ub529 URL \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 CPI(Cost per Install)\ub97c \uac1c\uc120\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/3_1-1024x498.jpg\" alt=\"\" class=\"wp-image-501\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/3_1-1024x498.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/3_1-300x146.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/3_1-768x373.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/3_1.jpg 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uae40\ud604\uc9c0 AE :&nbsp;<\/strong>\uad11\uace0\ub97c \uc6b4\uc601\ud558\uba74\uc11c \uacc4\uc808\uc5d0 \ub530\ub77c \uac80\uc0c9\ud558\ub294 \uc9c8\ubcd1\uacfc \ud0a4\uc6cc\ub4dc\uac00 \ub2e4\ub978 \uc810\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\ub984\uc5d0\ub294 \ub2e4\uc774\uc5b4\ud2b8\ub97c \ud558\ub294 \uc0ac\ub78c\uc774 \ub9ce\uace0, \uac00\uc744\ucca0\uc5d0 \ube44\uc5fc \ud658\uc790\uac00 \ub298\uc5b4\ub098\ub294 \uac83\ucc98\ub7fc\uc694. \uc774\ub7f0 \ud750\ub984\uc5d0 \ub9de\ucdb0 \uc2dc\uc98c\ubcc4 \uad00\ub828 \ud0a4\uc6cc\ub4dc \ubc1c\uad74\uc5d0 \uc9d1\uc911\ud588\uace0, \ucd5c\uadfc\uc5d0\ub294 \ucf54\ub85c\ub098 \uc7ac\uc720\ud589\uc5d0 \ub530\ub77c \uad00\ub828 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \ucd94\uac00 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.&nbsp;\ud2b8\ub80c\ub4dc\uac00 \ubc18\uc601\ub41c \ud0a4\uc6cc\ub4dc\ub97c \ube60\ub974\uac8c \ud655\ub300\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0 \uc608\uc0b0\uc744 \uc99d\uc561\ud574 \uc571 \uc124\uce58 \uc218\ub97c \uc57d 3.24\ubc30 \ub298\ub9ac\ub294 \ub4f1 \ud6a8\uc728\uc744 \ud06c\uac8c \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uac80\uc0c9 \uad11\uace0\uc640 \ub354\ubd88\uc5b4 \uc571 \uc124\uce58\ub97c \ub298\ub9ac\uae30 \uc704\ud574 \ub79c\ub529 \ud398\uc774\uc9c0\ubcc4 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ub2e5\ud130\ub098\uc6b0\ub294 \uc571\uc744 \ud1b5\ud574 \ube44\ub300\uba74 \uc9c4\ub8cc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uae30\uc5d0 \uc720\uc800\ub97c \uc571 \uc124\uce58\ub85c \uc774\ub044\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \uc5ed\ud560\uc774 \ub354\uc6b1 \uc911\uc694\ud55c\ub370\uc694. \uc774\uc5d0 \ub530\ub77c&nbsp;\ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0\uc11c URL\ubcc4 \uc804\ud658\uc728 \ucc28\uc774\ub97c \ud655\uc778\ud558\ub294 \ud14c\uc2a4\ud2b8\ub97c \ud588\uace0, \uac00\uc7a5 \uc804\ud658\uc728\uc774 \ub192\uc740 URL\uc744 \ubc1c\uad74\ud574 \uae30\uc874 \ub300\ube44 60% \uac00\uae4c\uc774 CPI\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. CREATIVE : \uc18c\uc7ac\uc758 \uc131\uacfc\uc640 \ud004\ub9ac\ud2f0\ub97c \ub3d9\uc2dc\uc5d0 \uc7a1\uc544\ub77c!<\/strong><\/p>\n\n\n\n<p>\ub2e5\ud130\ub098\uc6b0\ub294 \u2018\uc758\ub8cc\u2019 \ubd84\uc57c \uc11c\ube44\uc2a4\uc774\uae30\uc5d0 \uc18c\uc7ac \uc81c\uc791 \uc2dc \uace0\ub824\ud560 \ubd80\ubd84\uc774 \ub9ce\uc558\ub2e4. \ub2e8\uc21c\ud788 \uc790\uadf9\uc801\uc778 \ubb38\uad6c\ub85c \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\uae30\ubcf4\ub2e8 \uc2e0\ub8b0\ub97c \uc8fc\uba74\uc11c\ub3c4 \uc5b4\ub835\uc9c0 \uc54a\uac8c \uc571 \uc124\uce58\uae4c\uc9c0 \uc774\ub04c\uc5b4\uc57c \ud588\uae30 \ub54c\ubb38\uc774\ub2e4. \ub2e5\ud130\ub098\uc6b0 TF\ub294&nbsp;\uc18c\uc7ac \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \ub514\uc790\uc774\ub108\uc640 \uc601\uc0c1 PD\uac00 \ud568\uaed8 \ucc38\uc5ec\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud574 \ub098\uac14\ub2e4.<\/p>\n\n\n\n<p><strong>\ubc15\uc0c1\uc740 PD :&nbsp;<\/strong>\ub2e5\ud130\ub098\uc6b0 \ud504\ub85c\uc81d\ud2b8\ub294 \uc81c\uc791\ud300\uc758 \uc544\uc774\ub514\uc5b4\uc640 \ub808\ud37c\ub7f0\uc2a4\ub97c \ud2b9\ud788 \ub354 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ucc98\uc74c \uc5c5\ubb34\ub97c \ub9e1\uc744 \ub54c\ub294 \ucf54\ub85c\ub098\uac00 \ub300\uc720\ud589\ud558\ub358 \uc2dc\uae30\ub77c \uc720\uc800\ub4e4\uc5d0\uac8c \ube44\uad50\uc801 \uc27d\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\uc5c8\uc5b4\uc694. \ud558\uc9c0\ub9cc \uc720\ud589\uc774 \ub05d\ub098\uace0 \ubaa9\ud45c \ud0c0\uae43\uc774 2030 \uc5ec\uc131\uc73c\ub85c \uc881\ud600\uc9c0\uba74\uc11c \uc9c1\uad00\uc801\uc774\uace0 \ubfb0\uc871\ud55c \uba54\uc2dc\uc9c0 \uc804\ub2ec\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574&nbsp;\ub9e4\uc8fc \uae30\ud68d \ud68c\uc758\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uc18c\uc7ac\uc5d0 \ub9de\ub294 \ub808\ud37c\ub7f0\uc2a4\ub97c \ub2e4\uc591\ud558\uac8c \uacf5\uc720\ud588\uace0, AE\ubd84\ub4e4\ub3c4 \uc81c\uc791\ud300\uc758 \uc758\uacac\uc744 \ub9ce\uc774 \uc218\uc6a9\ud574 \uc8fc\uc154\uc11c \uae30\ud68d \uc758\ub3c4\uc5d0 \ub531 \ub9de\ub294 \uc18c\uc7ac\uac00 \ub098\uc62c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\ubc15\uc900\uc601 \ub514\uc790\uc774\ub108 :&nbsp;<\/strong>\uae30\uc874\uc5d0 \ub2e5\ud130\ub098\uc6b0\uac00 \ubc1c\ud589\ud588\ub358 \uc18c\uc7ac\ub294 \ub300\ubd80\ubd84 \uc8fc\ubaa9\ub3c4\uc5d0\ub9cc \uc9d1\uc911\ud574 \ud3f0\ud2b8\uc640 \uc0c9\uc0c1\uc774 \uc81c\uac01\uac01\uc774\uc5c8\uc5b4\uc694. \u2018\uc5c5\uacc4 1\uc704\u2019\ub77c\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \uac78\ub9de\uac8c \ud1b5\uc77c\ub418\uba74\uc11c\ub3c4 \uad11\uace0 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub514\uc790\uc778\uc774 \ud544\uc694\ud588\uc8e0. \uc5b8\uc81c \uc5b4\ub514\uc11c \uad11\uace0\ub97c \ubd10\ub3c4 \ub2e5\ud130\ub098\uc6b0\uac00 \ub5a0\uc624\ub97c \uc218 \uc788\ub3c4\ub85d \uac00\uc774\ub4dc \ub77c\uc778\uc744 \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ud0a4 \uceec\ub7ec\uc778 \uc624\ub80c\uc9c0\uc0c9\uc744 \uac15\uc870\uc0c9\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \ud3f0\ud2b8\ub97c \uace0\uc815\ud558\ub294 \ub4f1 \uc548\uc815\uc801\uc778 \ud3ec\ub9f7\uc744 \uac1c\ubc1c\ud574 \uad11\uace0 \ucd5c\uc801\ud654\ub97c \uc774\ub904\ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc571\uc744 \uc9c1\uc811 \uc124\uce58\ud574 \uc774\uc6a9\ud558\uba74\uc11c \uc18c\uc7ac\uc5d0 \uc0ac\uc6a9\ud560 \ubaa9\uc801\uc73c\ub85c \ud654\uba74\uc744 \ucea1\ucc98\ud55c \ud6c4 \uc5b4\ub5a4 \ubd80\ubd84\uc744 \uac15\uc870\ud574\uc57c \uc8fc\ubaa9\ub3c4\uac00 \ub192\uc744\uc9c0 \uace0\ubbfc\ud588\ub294\ub370\uc694. \uc774 \uacfc\uc815\uc5d0\uc11c&nbsp;\uad11\uace0\ub85c \ubcf4\uc774\ub294 \uc571 \ud654\uba74\uacfc \uc2e4\uc81c \ud654\uba74 \uc0ac\uc774\uc758 \uc774\uc9c8\uac10\uc744 \uc904\uc774\ub294 \uc544\uc774\ub514\uc5b4\ub97c \ub5a0\uc62c\ub824, \ub2e5\ud130\ub098\uc6b0 \uc571\uc5d0 \uc0ac\uc6a9\ud55c \uc77c\ub7ec\uc2a4\ud2b8 \uc5d0\uc14b\uacfc \uc2e4\uc81c \ud654\uba74\uc744 \uad11\uace0 \uc18c\uc7ac\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/4_2-1024x1024.jpg\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/4_2-1024x1024.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/4_2-300x300.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/4_2-150x150.jpg 150w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/4_2-768x768.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/4_2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ub2e5\ud130\ub098\uc6b0 \uc571\uc5d0 \uc0ac\uc6a9\ud55c \uc5d0\uc14b\uc744 \ud65c\uc6a9\ud574 \uc81c\uc791\ud55c \uc18c\uc7ac<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\ubc15\uc0c1\uc740 PD :<\/strong>&nbsp;\ube0c\ub79c\ub529 \uc601\uc0c1\uacfc \ub2e4\ub974\uac8c&nbsp;\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc601\uc0c1\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc5b4\uc694. \uc774 \uc810\uc744 \uc774\ud574\ud558\uace0 \ub9e4\uccb4\ubcc4 \ud2b9\uc131\uc5d0 \ub9de\uac8c \uc601\uc0c1 \uc138\ud305\uc744 \uaf3c\uaf3c\ud558\uac8c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uad6c\uae00\uc740 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc9c0\uba74\uc5d0 \uc18c\uc7ac\uac00 \uc790\ub3d9\uc73c\ub85c \ub178\ucd9c\ub3fc\uc11c \uae00\uc528 \ud06c\uae30\uac00 \uc791\uac70\ub098 \uac00\ub3c5\uc131\uc774 \ub5a8\uc5b4\uc9c0\uba74 \uc720\uc800\uc5d0\uac8c \uc5b4\ud544\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610 6\ucd08 \uc774\ud558\uc758 \uc601\uc0c1\uc740 \uc2a4\ud0b5\ud560 \uc218 \uc5c6\uc5b4 \uc9e7\uace0 \uc9c1\uad00\uc801\uc778 6\ucd08 \uc601\uc0c1\uc744 \ub9cc\ub4e4\uae30\ub3c4 \ud588\uc8e0. \uc774 \uc18c\uc7ac\uac00 \uc555\ub3c4\uc801\uc73c\ub85c \uc88b\uc740 \uc131\uacfc\ub97c \ub0b4\uba74\uc11c \uc774\ud6c4\uc5d0\ub3c4 \uc9e7\uc740 \ud638\ud761\uc758 \uc18c\uc7ac\ub97c \ub2e4\uc591\ud558\uac8c \uc81c\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/12\/5-1024x536.gif\" alt=\"\" class=\"wp-image-509\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/5-1024x536.gif 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/5-300x157.gif 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/12\/5-768x402.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc9e7\uc9c0\ub9cc \uc9c1\uad00\uc801\uc73c\ub85c \ub2e5\ud130\ub098\uc6b0\ub97c \uc54c\ub9b4 \uc218 \uc788\ub294 6\ucd08 \uc601\uc0c1 \uc18c\uc7ac<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uac19\uc740 \ud504\ub85c\uc81d\ud2b8\ub77c \ud560\uc9c0\ub77c\ub3c4 \uae30\ud68d\ud300\uacfc \uc81c\uc791\ud300\uc758 \uc9c0\ud5a5\uc810\uc774 \ub2e4\ub974\uba74 \uba85\ud655\ud55c \uc0b0\ucd9c\ubb3c\uc774 \ub098\uc624\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \ud558\uc9c0\ub9cc \ub2e5\ud130\ub098\uc6b0 TF\ub294 \uc9c0\uc18d\uc801\uc778 \uae30\ud68d \ud68c\uc758\ub97c \ud1b5\ud574 \uad11\uace0 \uc18c\uc7ac\uc758 \ubaa9\uc801\uacfc \uc758\ub3c4\ub97c \uacf5\uc720\ud558\uace0 \uadf8\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc544\uc774\ub514\uc5b4\ub97c \ucc3e\uc544\uac00\uba74\uc11c \uc131\uacfc\uc640 \ud004\ub9ac\ud2f0\ub97c \ub3d9\uc2dc\uc5d0 \uc7a1\uc744 \uc218 \uc788\uc5c8\ub2e4.&nbsp;\uc11c\ub85c\uc758 \uc758\uacac\uc744 \uacbd\uccad\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uac01\uc790\uc758 \uacfc\uc5c5\uc744 \uc774\ud574\ud558\uace0, \uadf8 \uc810\uc744 \ucda9\ubd84\ud788 \ubc30\ub824\ud55c \uc810\uc774 \ub514\uc790\uc778 \ud004\ub9ac\ud2f0\uc640 \uad11\uace0 \uc131\uacfc\ub97c \ud568\uaed8 \ub192\uc77c \uc218 \uc788\uc5c8\ub358 \ube44\uacb0\uc774\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Result. \uc6b0\ub9ac\ub9cc \uc544\ub294 1\ub4f1\uc5d0\uc11c \ubaa8\ub450\uac00 \uc544\ub294 1\ub4f1\uc73c\ub85c<\/strong><\/p>\n\n\n\n<p>\uba54\ud0c0 \uc774\uc678\uc758 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ub9e4\uccb4\ub97c \ubc1c\uad74\ud558\uace0 \uadf8\uc5d0 \ub9de\ub294 \uac1c\ubcc4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6cc \uc6b4\uc601\ud55c \uacb0\uacfc \ub2e5\ud130\ub098\uc6b0\ub294 \ud604\uc7ac \ub204\uc801 \uc774\uc6a9\uc790 \uc218 700\ub9cc \uba85\uc744 \uc55e\ub450\uace0 \uc788\ub2e4. \ub300\ud589 \uc804\uc5d0 \ube44\ud574 \uc57d 300\ub9cc \uba85 \uac00\uae4c\uc774 \uc0c1\uc2b9\ud55c \uc218\uce58\ub2e4. \ucd08\uae30 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \ud0c0\uae43 \ub9de\ucda4 \uc18c\uc7ac \ubc1c\uad74\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \uc804\ub7b5\uc744 \uc2e4\ud589\ud55c \uc810\uc774 \uc88b\uc740 \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Client Interview<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>BAT\uc758 \ud504\ub85c\uc81d\ud2b8 \uc131\uacfc\ub97c \ud568\uaed8 \uc77c\ud588\ub358 \uace0\uac1d\uc0ac\uc758 \ubaa9\uc18c\ub9ac\ub85c \ub4e4\uc5b4\ubcf8\ub2e4.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ub2e5\ud130\ub098\uc6b0 \ub9c8\ucf00\ud305\ud300 \u2018\uae40\ubbf8\uac15 \ub2f4\ub2f9\uc790\u2019\uc758 \uc774\uc57c\uae30\ub97c \ud1b5\ud574 \ud504\ub85c\uc81d\ud2b8\uc758 \uacfc\uc815\uacfc \uacb0\uacfc\ub97c \ub354\uc6b1 \uc0dd\uc0dd\ud558\uac8c \uc804\ud55c\ub2e4.<\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q. BAT\uc640 \ud611\uc5c5 \uc804 \ub2e5\ud130\ub098\uc6b0\uc758 \uc131\uc7a5 \uc804\ub7b5\uacfc \uadf8 \uacfc\uc815\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud30c\ud2b8\ub108\ub85c BAT\ub97c \uc120\uc815\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00?<\/strong><\/p>\n\n\n\n<p>A. \ube44\uc2b7\ud55c \uc11c\ube44\uc2a4\uac00 \uc6b0\ud6c4\uc8fd\uc21c \uc0dd\uae30\ub294 \uc2dc\uc810\uc5d0\uc11c \uc2dc\uc7a5 1\uc704\ub85c\uc11c \uc555\ub3c4\uc801\uc778 \uc785\uc9c0\ub97c \uc9c0\ucf1c\uc57c \ud588\uace0, \u2018\ube44\ub300\uba74 \uc9c4\ub8cc\u2019 \uc2dc\uc7a5\uc744 \ud655\uc7a5\ud574\uc57c \ud558\ub294 \uc0c1\ud669\uc774\uc5c8\ub2e4. BAT\uac00 \uc81c\uc548\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc2a4\ud0ac\uacfc \uc2dc\uc7a5 \ubd84\uc11d, \ubb38\uc81c \ud30c\uc545, \uace0\uac1d \uc815\uc758 \ubd80\ubd84\uc774 \ub3cb\ubcf4\uc600\uace0 \uc774\ub97c \ud1a0\ub300\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub3c4\ucd9c\ud55c \uc810\uc774 \uc88b\uc558\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q. BAT\uc640 \uc77c\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uace0\uac1d\uc0ac\uc774\uc790 \ud30c\ud2b8\ub108\uc0ac\ub85c\uc11c \ub290\ub080 \uc7a5\uc810\uc774 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n<p>A. \ubb34\uc5c7\ubcf4\ub2e4&nbsp;\ud300 \ub0b4 KPI\uc600\ub358 CPI \uc9c0\ud45c \uac1c\uc120\uc744 \ub2ec\uc131\ud558\uba70 \uc548\uc815\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601\uc5d0 \ud070 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \ub9cc\uc871\uc2a4\ub7fd\ub2e4. \uc758\uc0ac\uc18c\ud1b5 \uacfc\uc815\uc5d0\uc11c\ub3c4 \uc694\uccad \ubc30\uacbd\uacfc \ub9e5\ub77d\uc744 \ud655\uc778\ud574 \uc8fc\uc154\uc11c \ud6a8\uacfc\uc801\uc778 \uc561\uc158\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc5c8\uace0, \ubd88\ud544\uc694\ud55c \uc18c\ud1b5\uc73c\ub85c \uc778\ud55c \uc2dc\uac04 \ub0ad\ube44\ub3c4 \uc5c6\uc5c8\ub2e4. \ub610\ud55c&nbsp;\ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0 \ucda9\ubd84\ud55c \ubc30\uacbd \uc124\uba85\uacfc \ud568\uaed8 \ubfb0\uc871\ud55c \ud574\uacb0 \ubc29\uc548 \ubc0f \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ubb38\uc81c\uae4c\uc9c0 \uace0\ub824\ud574 \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uc2dc\ub294 \ubaa8\uc2b5\uc774 \uc778\uc0c1 \uae4a\uc5c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q. BAT\uc640 \ud611\uc5c5 \ud6c4 \ud2b9\ubcc4\ud788 \uac1c\uc120\ub41c \uc810\uc744 \uaf3d\ub294\ub2e4\uba74?<\/strong><\/p>\n\n\n\n<p>A.&nbsp;\u2018\uc57d \ubc30\ub2ec\u2019 \uc774\uc678\uc758 \ub2e4\uc591\ud55c \uc18c\uad6c\uc810\uc73c\ub85c \uc18c\uc7ac \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud574 \uc9c8\ubcd1\ubcc4\ub85c \ub354 \ubfb0\uc871\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\ub2e4.&nbsp;\ub610 \ub9e4\uccb4 \uc6b4\uc601 \uc2dc \uc561\uc158\uc758 \uc758\ub3c4\uc640 \ubaa9\uc801\uc744 \uba85\ud655\ud558\uac8c \ud569\uc758\ud558\uace0 \uc9c4\ud589\ud558\ub2e4 \ubcf4\ub2c8 \uadf8 \ud6c4\uc5d0 \uc77c\uc5b4\ub0a0 \uc218 \uc788\ub294 \ubb38\uc81c\uc810\uc744 \uc608\uc0c1\ud560 \uc218 \uc788\uc5c8\uace0, \ub2e4\uc591\ud55c \ubcc0\uc218\uc5d0\ub3c4 \ub2a5\ub3d9\uc801\uc73c\ub85c \ub300\ucc98\ud560 \uc218 \uc788\uac8c \ub410\ub2e4. \ub0b4\ubd80\uc801\uc73c\ub85c \uace0\ubbfc\ud558\uace0 \uc788\ub358 \uc9c0\uc810(\ube0c\ub79c\ub529 \ucea0\ud398\uc778 \uc9c4\ud589 \uc2dc\uc810 \ub4f1)\uc5d0 \ub300\ud574\uc11c\ub3c4 \ud568\uaed8 \uace0\ubbfc\ud558\uace0 \uc120\uc81c\uc801\uc73c\ub85c \uc81c\uc548\ud574 \uc8fc\uc154\uc11c \uc758\uc0ac\uacb0\uc815\uc744 \ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub410\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q. BAT\ub97c \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc5d0 \ucd94\ucc9c\ud55c\ub2e4\uba74, \uc5b4\ub5a4 \uc774\uc720\ub85c \ucd94\ucc9c\ud560 \uc218 \uc788\uc744\uae4c?<\/strong><\/p>\n\n\n\n<p>A. \ud1b5\uc0c1\uc801\uc778 \ub300\ud589 \uc5c5\ubb34\uac00 \uc544\ub2cc, \ucd5c\ub300\ud55c&nbsp;\uad11\uace0\uc8fc\uc758 \uc785\uc7a5\uc5d0\uc11c \ud568\uaed8 \uace0\ubbfc\ud558\uba70 \ub3d9\ub4f1\ud55c \ud30c\ud2b8\ub108\ub85c\uc11c \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud574 \uc8fc\uc2dc\ub294 \ubd80\ubd84\uc774 \ub9e4\uc6b0 \uc778\uc0c1\uc801\uc774\uc5c8\ub2e4. \uad11\uace0 \uc18c\uc7ac \ub610\ud55c \uc778\ud558\uc6b0\uc2a4\uc5d0\uc11c\ub294 \uace0\ub824\ud558\uc9c0 \ubabb\ud55c \ubd80\ubd84\uc744 \uc18c\uad6c\uc810\uc73c\ub85c \uc7a1\uc544 \ub2e4\uc591\ud558\uac8c \uae30\ud68d\ud574 \ubc30\uc6b8 \uc810\uc774 \ub9ce\uc558\ub2e4. \ub354\ubd88\uc5b4&nbsp;\uc18c\uc7ac\uc758 \ud004\ub9ac\ud2f0\uac00 \uc88b\uc544 \uad11\uace0 \uc131\uacfc\uac00 \ud06c\uac8c \uac1c\uc120\ub418\uae30\ub3c4 \ud588\ub2e4. \ud2b9\ud788 BAT\ub294 \uc601\uc0c1 \uc18c\uc7ac\uc5d0 \ub9e4\uc6b0 \ud070 \uac15\uc810\uc774 \uc788\ub294 \ud68c\uc0ac\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Q. \ub05d\uc73c\ub85c \ub2e5\ud130\ub098\uc6b0\uac00 \uadf8\ub9ac\ub294 \u2018Next Step\u2019\uc744 \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud574 \ub2ec\ub77c.<\/strong><\/p>\n\n\n\n<p>A.&nbsp;\ub204\uad6c\ub098 \u2018\uc544\ud50c \ub550, \ub2e5\ud130\ub098\uc6b0\u2019\ub97c \ub5a0\uc62c\ub9b4 \uc218 \uc788\uac8c \uc77c\uc0c1 \uc18d \uc758\ub8cc \uc0dd\ud65c\uc744 \ubaa8\ub450 \ucc45\uc784\uc9c0\ub294 \u2018\uc758\ub8cc \uc288\ud37c \uc571\u2019\uc73c\ub85c \uc131\uc7a5\ud558\ub294 \uac78 \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4. \ub9ce\uc740 \uace0\uac1d\ubd84\ub4e4\uc774 \uc0ac\ub791\ud574 \uc8fc\uc2dc\ub294 \ube44\ub300\uba74 \uc9c4\ub8cc\uc640 \uc57d \ubc30\ub2ec \uc11c\ube44\uc2a4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ubb38 \uc758\ub8cc\uc778\uc758 \uc2e4\uc2dc\uac04 \ubb34\ub8cc \uc758\ub8cc \uc0c1\ub2f4, \ucc98\ubc29 \uc57d \ubcf5\uc6a9 \uc548\ub0b4 \uc11c\ube44\uc2a4\uc778 \u2018\ubcf5\uc57d \uc54c\ub9bc\u2019 \ub4f1 \ube44\ub300\uba74 \uc9c4\ub8cc \uc804\ud6c4\uc758 \uc608\ubc29\uacfc \uad00\ub9ac \uc601\uc5ed\uae4c\uc9c0 \uc11c\ube44\uc2a4\ub97c \ud655\uc7a5\ud574 \ub098\uac08 \uc608\uc815\uc774\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Interview<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>BAT \ub2e5\ud130\ub098\uc6b0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8 TF<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ud504\ub85c\uc81d\ud2b8\ub97c \ub9c8\ubb34\ub9ac\ud55c \uc18c\ud68c\uc640 \uacfc\uc5c5\uc744 \uc9c4\ud589\ud558\uba70 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\uac00 \uc788\ub2e4\uba74?<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc1a1\uc724\uc11d \ub514\ub809\ud130<\/strong><\/p>\n\n\n\n<p>\uad6c\uae00\uc758 \uc790\ub3d9\ud654 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \ucd5c\uc801\uc758 \uc870\uac74\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc120 \uba38\uc2e0\ub7ec\ub2dd\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc810\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ub290\uaf08\ub2e4. \ub0b4\ubd80\uc5d0\uc11c \uc218\ub9bd\ud55c&nbsp;\ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uba38\uc2e0\ub7ec\ub2dd \ud559\uc2b5\uc774 \uc9c4\ud589\ub420 \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778 \uad6c\uc870\uc640 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc7a1\uace0, \uc774\ub97c \uc7a5\uae30\uc801 \uad00\uc810\uc5d0\uc11c \uc6b4\uc601\ud558\ub294 \uac8c \uad6c\uae00 \uc571 \ucea0\ud398\uc778\uc5d0\uc11c \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ubc29\uc548\uc774\uc5c8\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uc2e0\uc601\ud638 PM<\/strong><\/p>\n\n\n\n<p>\uc74c\uc2dd\uc744 \uc571\uc73c\ub85c \uc8fc\ubb38\ud558\ub294 \uac83\uc774 \uc77c\uc0c1\uc778 \uc9c0\uae08, \uc758\ub8cc \ubd84\uc57c \uc571 \uc11c\ube44\uc2a4\uac00 \uc77c\uc0c1\uc774 \ub418\ub294 \uacfc\uc815\uc744 \ud568\uaed8\ud558\uba70 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5c8\ub2e4. \uc758\ub8cc \uc11c\ube44\uc2a4\ub77c\ub294 \ud070 \ud2c0 \uc548\uc5d0\uc11c \uc9c8\ubcd1\ubcc4 \uc18c\uad6c\uc810\uc774 \ub2e4\ub974\uace0 \uc774\ub97c \uc804\ub2ec\ud558\ub294 \ubc29\uc2dd\ub3c4 \ub2e4\ub97c \uc218 \uc788\ub2e4\ub294 \uc810\uc744 \uae68\ub2ec\uc558\ub2e4.&nbsp;\uc55e\uc73c\ub85c\ub3c4 \ub0b4 \ube0c\ub79c\ub4dc, \ub0b4 \uc11c\ube44\uc2a4\uc758 USP\uc5d0 \uac07\ud788\uc9c0 \ub9d0\uace0 \uc18c\ube44\uc790\uac00 \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc77c\uc9c0 \uace0\ubbfc\ud558\uba74 \uc0c8\ub85c\uc6b4 \uc18c\uad6c\uc810\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc744 \uac83 \uac19\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\uae40\ud604\uc9c0 AE<\/strong><\/p>\n\n\n\n<p>\uac80\uc0c9 \uad11\uace0\ub294 \uafb8\uc900\ud55c \uad00\uc2ec\uacfc \uc0ac\ub791\uc774 \ucd5c\uc801\uc758 \uc0c1\ud0dc\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc774\ub77c\ub294 \uac78 \ubab8\uc18c \uacbd\ud5d8\ud560 \uc218 \uc788\uc5c8\ub2e4. \ub2e8\uc21c\ud788 \uae30\uc874 \ud0a4\uc6cc\ub4dc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\ub294 \uac83 \uc678\uc5d0&nbsp;\uac80\uc0c9\uc790\uc758 \ub2c8\uc988\uac00 \ub192\uc544\uc9c0\ub294 \ud750\ub984\uc5d0 \ub9de\uac8c \uc9c4\ud589\ud55c \uc561\uc158\uc774 \uc88b\uc740 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294 \uac83\uc744 \ubcf4\uba74\uc11c \uac80\uc0c9 \uacbd\ub85c\uc640 \uc758\ub3c4\ub97c \ub354 \uba74\ubc00\ud788 \uc0b4\ud3b4\ubcf4\ub294 \uc2b5\uad00\uc774 \uc0dd\uacbc\ub2e4.&nbsp;\ub610\ud55c&nbsp;\ub124\uc774\ubc84 \ud30c\uc6cc \ucf58\ud150\uce20\ub97c \uc6b4\uc601\ud588\ub358 \uac8c \uc815\ub9d0 \uc88b\uc740 \uacbd\ud5d8\uc774\uc5c8\ub2e4. \ub124\uc774\ubc84 \ube14\ub85c\uadf8, \ud3ec\uc2a4\ud2b8 \ub4f1\uc744 \uc774\uc6a9\ud574 \ub354\uc6b1 \uc0c1\uc138\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5c8\uace0,&nbsp;\uc5b4\ub5a4 \ucf58\ud150\uce20\uac00 \uc2e4\uc81c \uc804\ud658\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294\uc9c0 \uc0c8\ub85c\uc6b4 \uad00\uc810\uc5d0\uc11c \uace0\ubbfc\ud560 \uc218 \uc788\uc5c8\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ubc15\uc0c1\uc740 PD<\/strong><\/p>\n\n\n\n<p>\uad6c\uae00\uc740 \uc790\ub3d9\ud654\ub41c \uad11\uace0 \uc194\ub8e8\uc158\uc73c\ub85c\uc11c \uba38\uc2e0\ub7ec\ub2dd \ucd5c\uc801\ud654\uac00 \uc911\uc694\ud558\ub2e4 \ubcf4\ub2c8, \ub2e8\ubc1c\uc131\uc758 \uc561\uc158\uc774\ub098 \ub2e8\uae30\uc801 \uad00\uc810\uc5d0\uc11c\uc758 \uba54\uc2dc\uc9c0\uac00 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\ub2e4\ub294 \uac83\uc744 \ubc30\uc6e0\ub2e4.&nbsp;\uc55e\uc73c\ub85c \uad6c\uae00 \ub9e4\uccb4\ub97c \uc9c4\ud589\ud55c\ub2e4\uba74 \ub354\uc6b1 \ub9ce\uc740 \uc2dc\uc7a5 \uc870\uc0ac\uc640 \uc544\uc774\ub370\uc774\uc158, \ub808\ud37c\ub7f0\uc2a4\ub97c \uc900\ube44\ud574\uc57c\uaca0\ub2e4\uace0 \ub2e4\uc9d0\ud574 \ubcf8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ubc15\uc900\uc601 \ub514\uc790\uc774\ub108<\/strong><\/p>\n\n\n\n<p>\ub2e4\uc591\ud55c \uc571 \uad11\uace0 \ub808\ud37c\ub7f0\uc2a4\ub97c \ucc38\uace0\ud558\uba74\uc11c \uc571 \uc124\uce58 \uad11\uace0\uc758 \uc804\ubc18\uc801\uc778 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class=\"has-medium-font-size\"><strong>\ubc15\uc0c1\uc740 PD<\/strong><\/p>\n\n\n\n<p>\ucc98\uc74c \ub2e5\ud130\ub098\uc6b0 \ud504\ub85c\uc81d\ud2b8\ub97c \ub9e1\uc558\uc744 \ub54c \uc2dc\uc7a5\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc774\uace0 \uc720\ub9dd\ud55c \ube0c\ub79c\ub4dc\uc600\uae30\uc5d0 \ub450\uadfc\uac70\ub838\ub358 \uae30\uc5b5\uc774 \ub09c\ub2e4. \uc5c5\ubb34 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub824\uc6c0\ub3c4 \uc788\uc5c8\uc9c0\ub9cc TF \uba64\ubc84 \ubaa8\ub450 \ub2a5\ub3d9\uc801\uc73c\ub85c \uace0\ubbfc\ud558\uace0 \ud574\uacb0\ud558\uba74\uc11c \uc815\ub9d0 \ud6c4\ud68c \uc5c6\uc774 \ubaa8\ub4e0 \uac83\uc744 \ubd88\ud0dc\uc6e0\ub358 \ud504\ub85c\uc81d\ud2b8\uc600\ub2e4.&nbsp;\uc601\uc0c1 \uc81c\uc791\uacfc \ud004\ub9ac\ud2f0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \ub3c4\uc804\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uacfc\uc815\uc5d0 \uc788\uc5b4\uc11c\ub3c4 \ubc30\uc6b8 \uc810\uc774 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