\ub300\ud615 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uac80\uc99d\ub41c \ube0c\ub79c\ub4dc \uc2a4\ucf00\uc77c\uc5c5 \ub178\ud558\uc6b0, \uc791\uc740 \ube0c\ub79c\ub4dc\uc5d0 \uc801\uc6a9\ud55c\ub2e4
\ube0c\ub79c\ub4dc \uc2a4\ucf00\uc77c\uc5c5 \ucef4\ud37c\ub2c8 \ube44\uc5d0\uc774\ud2f0(BAT, \ub300\ud45c \ubc15\uc900\uaddc)\uac00 \uc18c\uc0c1\uacf5\uc778\u00b7\uc911\uc18c\uae30\uc5c5\uc758 \uc131\uc7a5\uc744 \uc804\ub2f4\ud558\ub294 \u2018SMB(Small\u30fbMedium Brand)\u2019 \uadf8\ub8f9\uc744 \uc9c0\ub09c 5\uc6d4 \uc2e0\uc124\ud588\ub2e4\uace0 12\uc77c \ubc1d\ud614\ub2e4. \ub300\ud615 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacfc\ub85c \uac80\uc99d\ud574\uc628 \uc6b4\uc601 \uc5ed\ub7c9\uc744 \uadf8\ub300\ub85c \uc791\uc740 \ube0c\ub79c\ub4dc\uc5d0 \uc81c\uacf5\ud558\uaca0\ub2e4\ub294 \uac83\uc774 \ud575\uc2ec\uc774\ub2e4.<\/p>\n\n\n\n
\uc774\ubc88 \uc870\uc9c1 \uc2e0\uc124\uc740 \ube44\uc5d0\uc774\ud2f0\uac00 \uc774\uc5b4\uc628 \uc18c\uc0c1\uacf5\uc778 \uc9c0\uc6d0 \ud589\ubcf4\uc758 \uc5f0\uc7a5\uc120\uc5d0 \uc788\ub2e4. \ube44\uc5d0\uc774\ud2f0\ub294 \uc9c0\ub09c\ud574 10\uc6d4 ESG \uc194\ub8e8\uc158 \uae30\uc5c5 \uc720\ub514\uc784\ud329\ud2b8\uc640 \uc18c\uc0c1\uacf5\uc778\uc758 \ub514\uc9c0\ud138 \uc804\ud658 \ubc0f \ube0c\ub79c\ub529\u00b7\ub9c8\ucf00\ud305 \uc9c0\uc6d0\uc744 \uc704\ud55c \uc5c5\ubb34\ud611\uc57d\uc744 \ub9fa\uace0, \uc18c\uc0c1\uacf5\uc778 \ub300\uc0c1 \ub9c8\ucf00\ud305 \uad50\uc721\uacfc \uc2e4\ubb34 \ucee8\uc124\ud305\uc744 \uc9c4\ud589\ud574\uc654\ub2e4. SMB \uadf8\ub8f9\uc740 \uc774\ub7ec\ud55c \uc9c0\uc6d0\uc744 \uc77c\ud68c\uc131 \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \uc0c1\uc2dc \uc6b4\uc601 \uccb4\uacc4\ub85c \ub04c\uc5b4\uc62c\ub9b0 \uc870\uc9c1\uc774\ub2e4.
\uc18c\uc0c1\uacf5\uc778\u00b7\uc911\uc18c\uae30\uc5c5\uc758 \uc628\ub77c\uc778 \uad11\uace0 \uc218\uc694\ub294 \uafb8\uc900\ud788 \ub298\uace0 \uc788\uc9c0\ub9cc, \uc81c\ud55c\ub41c \uc608\uc0b0\uacfc \uc6b4\uc601 \ub9ac\uc18c\uc2a4 \ud0d3\uc5d0 \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uacfc \uc804\ubb38 \uc6b4\uc601 \uccb4\uacc4\ub97c \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc77c\uc218\ub85d \uc608\uc0b0\uc744 \uc5bc\ub9c8\ub098 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc6a9\ud558\ub290\ub0d0\uac00 \uc131\ud328\ub97c \uac00\ub974\ub294\ub370, \uc815\uc791 \uadf8 \ub178\ud558\uc6b0\ub97c \uac16\ucd98 \uc190\uae38\uc740 \ub2ff\uae30 \uc5b4\ub824\uc6e0\ub2e4. \ube44\uc5d0\uc774\ud2f0\ub294 400\uac1c \uc774\uc0c1\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ud574\uc628 \uc2e4\uc804 \uacbd\ud5d8\uc744 \ud1b5\ud574 \ud55c\uc815\ub41c \uc608\uc0b0\uc5d0\uc11c\ub3c4 ROAS\ub97c \ub04c\uc5b4\uc62c\ub9ac\uba70 \uc131\uacfc\ub97c \uc785\uc99d\ud574\uc654\uc73c\uba70, \uc774 \ub178\ud558\uc6b0\ub97c SMB \uadf8\ub8f9\uc744 \ud1b5\ud574 \uc791\uc740 \ube0c\ub79c\ub4dc\uc5d0\ub3c4 \uc801\uc6a9\ud55c\ub2e4\ub294 \uacc4\ud68d\uc774\ub2e4.
SMB \uadf8\ub8f9\uc740 \ub300\ud615 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc744 \uc9c1\uc811 \uc6b4\uc601\ud558\uba70 \uc131\uacfc\ub97c \ub0b4\uc628 \uc778\ub825\uc744 \uc911\uc2ec\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\ub2e4. \ud2b9\ud788 \uad11\uace0 \uc6b4\uc601, \ub370\uc774\ud130 \ubd84\uc11d, \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud55c \ud300\uc5d0\uc11c \uc18c\ud654\ud574, \uc608\uc0b0 \uaddc\ubaa8\uc5d0 \ub9de\ub294 \uc804\ubb38\uc801\uc778 \uad11\uace0 \uc6b4\uc601\uacfc \ub370\uc774\ud130 \uae30\ubc18\uc758 \uac1c\uc120 \uc81c\uc548\uc744 \ubc1b\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \uc7a5\uc810\uc774\ub2e4.
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