{"id":289,"date":"2022-11-22T12:48:56","date_gmt":"2022-11-22T03:48:56","guid":{"rendered":"https:\/\/bat2022.shoplic.site\/work\/post\/wavve\/"},"modified":"2025-03-20T16:01:54","modified_gmt":"2025-03-20T07:01:54","slug":"wavve","status":"publish","type":"work","link":"https:\/\/batcrew.co.kr\/en\/post\/work\/wavve\/","title":{"rendered":"Wavve"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/10\/wave1-1024x576.jpg\" alt=\"\" class=\"wp-image-115\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave1-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave1-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave1-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave1-1536x864.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/10\/wave2-1024x576.jpg\" alt=\"\" class=\"wp-image-116\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave2-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave2-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave2-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave2-1536x864.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wave2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"size-subtitle2 font-w600 wp-block-heading\">In Process<\/h3>\n\n\n\n<p class=\"size-body2\">Wavve\u2019s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood. BAT consolidated brand assets and images wavve had built and developed graphic motif to apply to overall brand play and ad campaigns for the coming years. As a final output, a design guide was delivered not only for in-house designers but also for marketers and external partners to use developed motif flexibly. Wavve\u2019s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/10\/wavve3-1024x577.jpg\" alt=\"\" class=\"wp-image-117\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve3-1024x577.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve3-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve3-768x433.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve3-1536x865.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve3.jpg 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"size-subtitle2 font-w600 wp-block-heading\">In Process<\/h3>\n\n\n\n<p class=\"size-body2\">Wavve\u2019s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood. BAT consolidated brand assets and images wavve had built and developed graphic motif to apply to overall brand play and ad campaigns for the coming years. As a final output, a design guide was delivered not only for in-house designers but also for marketers and external partners to use developed motif flexibly. Wavve\u2019s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bat2022.shoplic.site\/wp-content\/uploads\/2022\/10\/wavve4-1024x576.jpg\" alt=\"\" class=\"wp-image-118\" srcset=\"https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve4-1024x576.jpg 1024w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve4-300x169.jpg 300w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve4-768x432.jpg 768w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve4-1536x864.jpg 1536w, https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve4.jpg 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Wavve Visual Identity Development<\/p>\n","protected":false},"featured_media":225,"menu_order":39,"template":"","meta":{"_acf_changed":false,"tpgb_global_settings":""},"work-category":[],"work-industry":[79],"work-sub-category":[291],"class_list":["post-289","work","type-work","status-publish","has-post-thumbnail","hentry","work-industry-media-and-entertainment-en","work-sub-category-strategy-identity"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve.jpg",1920,1080,false],"tp-image-grid":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve.jpg",700,394,false],"thumbnail":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve-150x150.jpg",150,150,true],"medium":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve-300x169.jpg",300,169,true],"medium_large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve-768x432.jpg",768,432,true],"large":["https:\/\/batcrew.co.kr\/wp-content\/uploads\/2022\/10\/wavve-1024x576.jpg",1024,576,true],"default":"https:\/\/batcrew.co.kr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"2022-11-22","get_modified_date":"2025-03-20","category_list":{"work-category":false,"work-industry":[{"term_id":79,"name":"Media and entertainment","slug":"media-and-entertainment-en","term_group":0,"term_taxonomy_id":79,"taxonomy":"work-industry","description":"","parent":0,"count":1,"filter":"raw","term_order":"8"}],"work-sub-category":[{"term_id":291,"name":"Strategy &amp; Identity","slug":"strategy-identity","term_group":0,"term_taxonomy_id":291,"taxonomy":"work-sub-category","description":"","parent":0,"count":21,"filter":"raw","term_order":"0"}]},"comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"work-industry":"<a href=\"https:\/\/batcrew.co.kr\/en\/work\/industry\/media-and-entertainment-en\/\" alt=\"Media and entertainment\"  class=\"work-industry-media-and-entertainment-en\">Media and entertainment<\/a> ","work-sub-category":"<a href=\"https:\/\/batcrew.co.kr\/en\/work-sub-category\/strategy-identity\/\" alt=\"Strategy &amp; Identity\"  class=\"work-sub-category-strategy-identity\">Strategy &amp; Identity<\/a> "},"_links":{"self":[{"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/work\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/media\/225"}],"wp:attachment":[{"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/work-category?post=289"},{"taxonomy":"work-industry","embeddable":true,"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/work-industry?post=289"},{"taxonomy":"work-sub-category","embeddable":true,"href":"https:\/\/batcrew.co.kr\/en\/wp-json\/wp\/v2\/work-sub-category?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}