{"id":7569,"date":"2025-04-08T15:42:35","date_gmt":"2025-04-08T06:42:35","guid":{"rendered":"https:\/\/batcrew.co.kr\/ko\/?post_type=news&p=7569"},"modified":"2025-04-09T14:17:51","modified_gmt":"2025-04-09T05:17:51","slug":"%ed%8c%a8%ec%85%98%c2%b7%eb%b7%b0%ed%8b%b0%c2%b7%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%8b%9c%ec%9e%a5-%ec%a0%84%eb%ac%b8%ea%b0%80-%ed%95%a9%eb%a5%98%ed%95%9c-bat-%eb%8c%80%ed%98%95-%ec%ba%a0%ed%8e%98","status":"publish","type":"news","link":"https:\/\/batcrew.co.kr\/en\/post\/news\/%ed%8c%a8%ec%85%98%c2%b7%eb%b7%b0%ed%8b%b0%c2%b7%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%8b%9c%ec%9e%a5-%ec%a0%84%eb%ac%b8%ea%b0%80-%ed%95%a9%eb%a5%98%ed%95%9c-bat-%eb%8c%80%ed%98%95-%ec%ba%a0%ed%8e%98\/","title":{"rendered":"\ud328\uc158\u00b7\ubdf0\ud2f0\u00b7\uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc804\ubb38\uac00 \ud569\ub958\ud55c BAT, \ub300\ud615 \ucea0\ud398\uc778 \uc5f0\uc774\uc5b4 \uc218\uc8fc\ud558\uba70 \uc601\uc5ed \ud655\uc7a5"},"content":{"rendered":"\n

\uae00\ub85c\ubc8c \uc885\ud569 \ube0c\ub79c\ub4dc \uc5d0\uc774\uc804\uc2dc BAT\uac00 \ud328\uc158, \ubdf0\ud2f0, \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \uc911\uc2ec\uc73c\ub85c \uc131\uacfc\ub97c \ube60\ub974\uac8c \uac00\uc2dc\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \uc62c 2\uc6d4 \ubc30\uc601\uc9c4 \ucd5c\uace0\uc131\uc7a5\ucc45\uc784\uc790(Chief Growth Officer, CGO)\uc758 \ud569\ub958 \uc774\ud6c4 2\uac1c\uc6d4 \ub9cc\uc5d0 \uc8fc\uc694 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc0ac 10\uc5ec \uacf3\uc758 \ub300\ud615 \ucea0\ud398\uc778\uc744 \uc5f0\uc774\uc5b4 \uc218\uc8fc\ud558\ub294 \uc131\uacfc\ub97c \uc62c\ub838\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c BAT\ub294 \ube0c\ub79c\ub4dc\uc0ac\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed \ud655\uc7a5\uc740 \ubb3c\ub860, \uc778\ud558\uc6b0\uc2a4 \uad00\uc810\uc758 \ub9de\ucda4\ud615 \ub300\ud589 \uc11c\ube44\uc2a4\ub85c \uacbd\uc7c1\ub825 \uc788\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ube60\ub974\uac8c \uad6c\ucd95 \uc911\uc774\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \ubc30\uc601\uc9c4 CGO\uc640 \ud568\uaed8 \u25b3\u2018\uc6e8\uc774\ud06c\uba54\uc774\ud06c\u2019, \u2018\uceec\ub7ec\uadf8\ub7a8\u2019, \u2018\ube0c\ub9c1\uadf8\ub9b0\u2019, \u2018\ubc14\uc774\uc624\ud790\ubcf4\u2019 \ub4f1\uc73c\ub85c \uad6c\uc131\ub41c \u2018\uc62c\ub9ac\ube0c\uc601 PB\u2019 10\uac1c \ube0c\ub79c\ub4dc\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778 \u25b3\ube0c\ub79c\ub4dc \ub9e4\ucd9c 1\uc870 \uc6d0\uacfc \ub204\uc801 \ud310\ub9e4\ub7c9 7000\ub9cc \uac1c\ub97c \uae30\ub85d\ud55c \u2018\ub9c8\ub370\uce74\ud06c\ub9bc\u2019 \uc911\uc2ec\uc758 \u2018\ub3d9\uad6d\uc81c\uc57d \uc13c\ud154\ub9ac\uc54824\u2019 IMC \ucea0\ud398\uc778\uc744 \uc218\uc8fc\ud588\ub2e4. \uc774\uc678\uc5d0\ub3c4 \u25b3\uba40\ud2f0\ubc24 \uc6d0\uc870 \ube0c\ub79c\ub4dc \u2018\uac00\ud788\u2019\ub97c \ubcf4\uc720\ud55c \u2018\ucf54\ub9ac\uc544\ud14c\ud06c\u2019 \ub4f1 \uacbd\uc7c1\ub825 \uc788\ub294 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ubcf4\ud588\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \uc774\ubc88 \ud504\ub85c\uc81d\ud2b8\ub4e4\uc744 \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 \ub300\ud589 \uc11c\ube44\uc2a4\ub97c \ub118\uc5b4 \ube0c\ub79c\ub4dc\uc758 \uc131\uaca9\uacfc \uc131\uc7a5 \ub2e8\uacc4\uc5d0 \ub530\ub77c \ucc28\ubcc4\ud654\ub41c \uc804\ub7b5\uacfc \uc2e4\ud589\ub825\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uc785\uc99d\ud588\ub2e4. \ud2b9\ud788 \uae30\uc874 \ub300\ud589 \ubaa8\ub378\uacfc\ub294 \ub2e4\ub978 \uc778\ud558\uc6b0\uc2a4 \uad00\uc810\uc758 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc801\uc6a9\ud574 \uac01 \ube0c\ub79c\ub4dc\uac00 \uc9c1\uba74\ud55c \uacfc\uc81c\ub97c \ubcf4\ub2e4 \uc2e4\uc9c8\uc801\uc73c\ub85c \ud574\uacb0\ud558\uba70, \ub192\uc740 \uc218\uc8fc\uc728\ubfd0 \uc544\ub2c8\ub77c \ud30c\ud2b8\ub108\uc2ed \uc2e0\ub8b0\ub3c4\uae4c\uc9c0 \ube60\ub974\uac8c \ub04c\uc5b4\uc62c\ub838\ub2e4\ub294 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\ubc30\uc601\uc9c4 CGO\ub294 \ub3d9\ub0a8\uc544, \uc77c\ubcf8 \ub4f1 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c 1\uc138\ub300 K\ubdf0\ud2f0, \ud37c\uc2a4\ud2b8\ubb34\ubc84\ub85c \uc54c\ub824\uc9c4 \uc138\uc774\uc158(Xation, \ub0a8\uc131 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \u2018\uadf8\ub77c\ud39c\u2019 \ub4f1\uc758 \uc6b4\uc601\uc0ac)\uc5d0\uc11c 3\ub144\uac04 CMO\/CSO\ub97c \uc5ed\uc784\ud558\uba70 \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305\uc740 \ubb3c\ub860 \ud22c\uc790\uc720\uce58, \uc0ac\uc5c5\uc804\ub7b5, \uc0ac\uc5c5 \uacc4\ud68d \ub4f1 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \ubc38\ub958 \uccb4\uc778\uc5d0\uc11c \ub9ac\ub354\uc2ed \ubc0f \uc2e4\ubb34 \uc5ed\ub7c9\uc744 \ucd95\uc801\ud574 \uc654\ub2e4. \uadf8\ub294 \ub610\ud55c LF\uc5d0\uc11c \ud328\uc158 \uc628\uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305, IP\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud65c\uc6a9\ud55c SNS \ucc44\ub110 \ub9c8\ucf00\ud305 \ub4f1 \ube44\uad50\uc801 \ud3ed\ub113\uc740 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8\ub97c \uc218\ud589\ud588\uc73c\uba70, PLAY.D, NHN AD \ub4f1\uc5d0\uc11c \uc2a4\ud0c0\uc77c\ub09c\ub2e4(3CE), \ub09c\ub2dd\uad6c, \uc544\ub728\ub791\uc2a4, \ub85c\ub808\uc54c\ucf54\ub9ac\uc544 \ub4f1 \uc5ec\ub7ec \ud328\uc158\u00b7\ubdf0\ud2f0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub4e4\uacfc \ub2e4\uc591\ud55c \ud504\ub85c\uc81d\ud2b8\ub97c \uc7a5\uae30\uac04 \uc218\ud589\ud574 \uc628 \ud328\uc158, \ubdf0\ud2f0 \uc804\ubb38 \ucee8\uc124\ud134\ud2b8\ub85c \uc798 \uc54c\ub824\uc838 \uc788\ub2e4.<\/p>\n\n\n\n

\ubc30\uc601\uc9c4 CGO\ub294 \u201cBAT\ub294 \ud328\uc158\uacfc \ubdf0\ud2f0, \uc18c\ube44\uc7ac \ub4f1\uc5d0\uc11c \uad6d\ub0b4 \ubc0f \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ud601\uc2e0\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4\ub0bc \uc900\ube44\uac00 \ub3fc \uc788\ub2e4. BAT\uc5d0\ub294 \uc778\ud558\uc6b0\uc2a4\uc5d0\uc11c \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \ud588\ub358 \uc2e4\ub825 \uc788\ub294 \ub3d9\ub8cc\ub4e4\ub3c4 \ub9ce\uace0, \u2018\uc131\uc7a5(Growth)\u2019\uc774\ub77c\ub294 \uc544\ub4dc\ub808\ub0a0\ub9b0\uacfc \ub3c4\ud30c\ubbfc\uc744 \ud568\uaed8 \ub290\ub084 \uc0c8\ub85c\uc6b4 \ub3d9\ub8cc\uc758 \ud569\ub958\ub3c4 \uae30\ub300\ud55c\ub2e4\u201d\uace0 \ud3ec\ubd80\ub97c \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n

BAT\ub294 \ubc30\uc601\uc9c4 CGO\uc758 \ub9ac\ub354\uc2ed\uacfc \ud568\uaed8 \ud328\uc158, \ubdf0\ud2f0, \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ud0c4\ud0c4\ud55c \uc2e4\ubb34 \uc5ed\ub7c9\uc744 \ubc14\ud0d5\uc73c\ub85c BAT\ub9cc\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uad6c\ucd95\ud558\uace0, 2025\ub144 \ub2ec\ub77c\uc9c4 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \ud074\ub77c\uc774\uc5b8\ud2b8\uc640\uc758 \ub3d9\ubc18 \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>\n\n\n\n

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