Wavve’s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood. BAT consolidated brand assets and images wavve had built and developed graphic motif to apply to overall brand play and ad campaigns for the coming years. As a final output, a design guide was delivered not only for in-house designers but also for marketers and external partners to use developed motif flexibly. Wavve’s existing contents had different styles of graphics every season without established design system overarching coherent tone and mood. BAT consolidated brand assets and images wavve had built and developed graphic motif to apply to overall brand play and ad campaigns for the coming years. As a final output, a design guide was delivered not only for in-house designers but also for marketers and external partners to use developed motif flexibly.